BizReport : April 25, 2008 Archive

April 25, 2008 Archive

Blogs & Content | April 25, 2008

More content partnerships available for the Marchex Network

With fresh content becoming more mandatory for websites each day, many sites - especially local business websites - are desperate for good content. The Marchex Network is hoping to solve some of those problems with new content partnerships for it's network of 150,000 local websites. >>

Viral Marketing | April 25, 2008

Online video ad ROI council formed

With more and more marketers becoming interested in the benefits of online video, it was only a matter of time before some of those advertisers banded together to research it's effectiveness. Break Media and several other brands have formed the first online video advertising ROI council. >>

Search Marketing | April 25, 2008

Is search a good way to gauge the economy?

An interesting report was posted to the Hitwise blog this week, claiming that the decline of search is coinciding with the decline in the housing market. One researcher compared the two and found that the search share for the query "homes for sale" and the median home price over the past year declined at roughly the same rate - and were very closely correlated throughout the decline. >>