24/7, 4 publishers launch online ad network

Another advertising network is making its way to online advertisers, this time focused on business to business traffic and sales. 24/7 Real Media is partnering with Cygnus Business Media, Nielsen Business Media, Reed Business Information and McGraw-Hill to create the network.

by Kristina Knight

The network will be the largest B2B online ad network in the US. Several publication websites including Adweek, AviationWeek & Space Technology and CPA Technology Advisor will help marketers reach about 10 million unique users each month. More than half of that traffic will be from small business owners or influential team members. There are more than 200 online properties involved in the network.

“BBN gives advertisers unparalleled access to reach decision makers across the entire B2B spectrum with one large-scale purchase, through four of the industry’s largest and most highly respected publishers,” said David J. Moore, CEO of 24/7 Real Media, Inc. “We continually innovate in order to deliver more effective targeting and broader reach for our advertising partners, and have developed the preeminent network in a number of verticals such as B2B.”

The network will utilize 24/7 Real Media's Open Adstream platform to serve ads to the network sites. Marketers can manage campaigns, buy adspace, target and deliver their ads to consumers.