BizReport : April 23, 2008 Archive

April 23, 2008 Archive

Research | April 23, 2008

Podcast ad recall rates impressive

Advertising during podcasts has been thrust into the limelight, thanks to recently released data from a series of ad effectiveness studies. >>

Research | April 23, 2008

Consumers use social media to "vent"

Just one person’s encounter with bad customer care can do a lot of damage to a brand, more so now that social media is being used by the disenchanted to expound their bad experiences online. >>

Blogs & Content | April 23, 2008

Spell checked you're sight recently?

If your website is constantly being updated with new copy it can be hard to keep tabs on the accuracy of spelling, and a few too many typos can turn off consumers. >>

Advertising | April 23, 2008

HealthCentral, IAC partner for new ad network

Health marketers may benefit from a new advertising partnership between HealthCentral and IAC. The two have partnered to create a new advertising network targeted to health marketers. HealthCentral's network includes more than 30 health related websites. >>

Research | April 23, 2008

Forecast: Interactive Classified, Vertical Ads To Reach $14 Billion

Online marketers can expect classified and vertical advertising revenues to continue to creep up in the coming years according to a recent forecast from The Kelsey Group. The report predicts that online classified ads and vertical ads will reach just over $14.5 billion by 2012. >>

Research | April 23, 2008

Accenture: Consumers are loyal to content, not channels

According to Accenture's Global Broadcast Consumer Survey, consumers continue to disengage with television as a whole but they remain loyal to their favorite programs. What does this mean for online marketers? Because correlations can be drawn between television and online habits, whether video is used or not. >>