BizReport : April 22, 2008 Archive

April 22, 2008 Archive

Research | April 22, 2008

Rapid growth ahead for Web 2.0

Forrester Research predicts that spending on Web 2.0 will grow rapidly over the next few years as large companies embrace the various technologies. >>

Social Marketing | April 22, 2008

MySpace to give advertisers more control

MySpace has announced the launch of an advertising platform which will allow advertisers to build, maintain and customize brand profiles. >>

Research | April 22, 2008

Hitwise: Video served nearly equally from search engines, social networks

With more marketers taking a deeper look at online video, it bears further scrutiny. According to recent reports from both Hitwise and comScore, online video hit a new high in March with more than 10 billion videos served to consumers. The comScore report indicated a 66% increase in video viewing year over year. >>

Viral Marketing | April 22, 2008

Study: Moms are word of mouth champions

New research has found that new moms and moms-to-be are the champions of online word of mouth and don’t restrict their topics of conversation to child-related issues. >>

Social Marketing | April 22, 2008

KickApps, WorldNow partner for local TV social networking

Local television stations suffering from a lack of revenue may get a boost from a new partnership between KickApps and WorldNow. Like local newspapers, local TV stations have noticed lowered revenue numbers as consumers turn to the Internet for their news and information. With the partnership, stations could create an interactive local news environment. >>

Advertising | April 22, 2008

Tremor Media launches new video suite

Advertisers now have more options when it comes to video advertising. Last week, Tremor Media announced plans for a new video platform that will offer marketers in-stream and overlay in addition to other video formats. >>