April 18, 2008 Archive

Social Marketing | April 18, 2008

Bazaarvoice: Online reviews overwhelmingly positive

British consumers are more positive than their American counterparts when it comes to leaving reviews on websites, according to Bazaarvoice’s recent analysis of over 34,000 across multiple retail categories. >>

Email Marketing | April 18, 2008

Merkle: Consumer attitudes to permission-based email

A study measuring and tracking attitudes and behaviors towards permission-based e-mail among U.S. consumers has been published by database marketing firm Merkle. >>

Search Marketing | April 18, 2008

Google, Yahoo search ads tie up a success?

Leaked reports are suggesting that Yahoo and Google are getting on famously and their search advertising test is proving successful. >>

Viral Marketing | April 18, 2008

comScore: 10 billion videos viewed in February

If there was any doubt that online video was slow to catch on, a new report from comScore should dispel those thoughts. Researchers found that in February in the United States, more than 10 billion videos were viewed. >>

Advertising | April 18, 2008

ContextWeb: In-context ads are more effective

A recent study indicates that the new in context targeting platforms may be a huge advantage to marketers. The study, commissioned by ContextWeb and performed by Online Testing Exchange (OTX), found that ads shown in context have a better chance of appealing to in-market consumers. >>

Mobile Marketing | April 18, 2008

JupiterResearch: Wireless users not interested in premium music

Marketers interested in capturing wireless subscribers attention by offering music may want to try another tactic. According to a recent report from Jupiter Research nearly 75% of subscribers aren't interested in premium music offerings. >>

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