BizReport : April 16, 2008 Archive

April 16, 2008 Archive

E-commerce | April 16, 2008

Affluent Americans comparison shop online

Even affluent Americans use the Internet to comparison shop, finds a new study by American Express Publishing and Harrison Group, especially during periods of economic downturn. >>

Research | April 16, 2008

Consumers care about your green policies

Consumers are increasingly concerned about the environment, both from a personal and a corporate point of view. >>

Research | April 16, 2008

Third of parents buy products for kids online

Online retailers of products for babies and young children may be interested in new research that shows a third of mothers purchase such items online. >>

Mobile Marketing | April 16, 2008

M:Metrics: 3/4 of men reply to SMS messages

The amount of consumers responding to messages sent via text message is increasing. According to a recent report from M:Metrics, in Western Europe nearly 40% of males aged 18-34 log on to the mobile web and 9% of those respond to SMS message ads. >>

Search Marketing | April 16, 2008

comScore: Consumers are researching health terms

Consumers are increasingly worried about health conditions and are turning to the Internet for initial advice. According to a recent comScore report, pregnancy and cancer search queries were the most-searched health terms in February. >>

Viral Marketing | April 16, 2008

Hola Networks offers video capabilities

Online display advertising network Hola has added video to it's capabilities for online advertisers. The Hola Network is dedicated to delivering ads to the Hispanic demographic in the US. The addition gives advertisers the choice between pre-roll and in-page video ads in addition to display offerings. >>