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BizReport : April 15, 2008 Archive

April 15, 2008 Archive

E-commerce | April 15, 2008

'Amazon Tax' bill close to becoming law

It seems likely that a law requiring online retailers to collect sales tax on all items delivered to residents of New York will be approved, causing a potential e-commerce headache. >>

Research | April 15, 2008

Survey: Iceland leads Europe in net use

Iceland has the highest percentage of population aged 14 and above in Europe that uses the Internet on a regular basis, finds recent research. >>

Research | April 15, 2008

Dedicated sales teams key to online ad sales

Specialist online sales teams are the key to online newspapers’ big lead in the local online revenue stakes, according to recent research from Borrell Associates on behalf of the Newspaper Association of America. >>

Advertising | April 15, 2008

Exec talks about benefits of contextual advertising

As several recent studies and surveys have noted, contextual advertising is becoming the only way to go. The more organic the lead, the more relevant the ad the probable that consumers will actually respond to an online advertisement, whether that ad comes from a search query or from a keyword within a website. >>

Viral Marketing | April 15, 2008

Major destination to provide original programming

As the trend of online video viewing has caught on, most television networks have decided to stream at least some of their programming online. The problem is that video viewers don't want the "same old" programming in their online viewing. Studies have shown that online television viewers prefer original content, which has left the networks scrambling - and online publishers reaping the rewards. >>

Trends & Ideas | April 15, 2008

Kosmix, HealthPricer team up to provide products, content

Consumers who are interested in the latest health information or in learning more about their health may get a surprise the next time they log on to Kosmix property RightHealth.com, a leading health content website. Kosmix and HealthPricer have entered into a partnership that will give Kosmix's users access to HealthPricer's health products database. >>


Featured White Papers:

Extraordinary Customer Service
Is Your Customer a Satisfied Customer? Learn the Best Practices For Improving the Customer Experience. >>

Search Engine Optimization and Pay-Per-Click: A Holistic Approach
Learn how pay-per-click (PPC) and natural search engine optimization (SEO) can work hand in hand to help your business better connect with new customers. >>

12 SEO Campaign Killers
Learn what not to do when launching a Search Engine Optimization (SEO) campaign to attract more visitors, leads and sales. >>

Social Media Marketing: 12 Essential Tips for Success
Learn how to effectively engage customer communities with a new, social marketing mix. >>

Featured Magazines:

Successful Promotions
Shows you how effective imprinted promotional items can be for any kind of campaign. >>

Direct
Covers every aspect of Direct marketing, including postal and regulatory issues, creative, lists, customer relationship management and database marketing. >>

Featured Research

  • Search Marketing Benchmark Guide 2008
    All new practical, fact-based search marketing data on what works and what doesn’t - essential for search marketing (PPC & SEO) budget planning.