BizReport : April 14, 2008 Archive

April 14, 2008 Archive

E-commerce | April 14, 2008

Green products and companies attract sales online

Including environmentally-conscious information on your website could lead to an increase in sales, as Doubleclick discovers that online shoppers love to buy “green”. >>

Research | April 14, 2008

Survey: Internet users find ad targeting "creepy"

Almost 60% of U.S. adults surveyed by Harris Interactive said they were uncomfortable with websites using information about their browsing habits to determine which ads and content they are served up. >>

Advertising | April 14, 2008

aCerno: Predictive targeting ad network

A predictive targeting ad network has recently emerged from a two year stint in stealth mode to reveal a mass of accumulated data and an impressive U.S. online buyer reach. >>

Advertising | April 14, 2008

XFire, Exent launch in-game ad promotion

A new promotion in the gaming world could have even more consumers logging on to play games - which could lead to more ad impressions served up in-game. MTV's Xfire and Exent have partnered for the in-game ad promotion which sends players on a kind of treasure hunt. >>

Mobile Marketing | April 14, 2008

Virgin Mobile, Limbo enter content partnership

Mobile community Limbo has entered into a 1-year partnership deal with Virgin Mobile to provide it's 5 million users with unique content; a move that should entice more advertisers to move into the wireless space. >>

Viral Marketing | April 14, 2008

Panache, Adobe Media Player partner for video ads

A major television network will get some help with online video ads from video platform Panache. The company, along with Adobe Media Player have partnered to provide online video ads. Those ads will be featured on CBS online programming, including online streaming of shows such as "Big Brother", "CSI" and "Survivor. >>