BizReport : April 13, 2008 - April 19, 2008 Archive

April 13, 2008 - April 19, 2008 Archive

Social Marketing | April 18, 2008

Bazaarvoice: Online reviews overwhelmingly positive

British consumers are more positive than their American counterparts when it comes to leaving reviews on websites, according to Bazaarvoice’s recent analysis of over 34,000 across multiple retail categories. >>

Email Marketing | April 18, 2008

Merkle: Consumer attitudes to permission-based email

A study measuring and tracking attitudes and behaviors towards permission-based e-mail among U.S. consumers has been published by database marketing firm Merkle. >>

Search Marketing | April 18, 2008

Google, Yahoo search ads tie up a success?

Leaked reports are suggesting that Yahoo and Google are getting on famously and their search advertising test is proving successful. >>

Viral Marketing | April 18, 2008

comScore: 10 billion videos viewed in February

If there was any doubt that online video was slow to catch on, a new report from comScore should dispel those thoughts. Researchers found that in February in the United States, more than 10 billion videos were viewed. >>

Advertising | April 18, 2008

ContextWeb: In-context ads are more effective

A recent study indicates that the new in context targeting platforms may be a huge advantage to marketers. The study, commissioned by ContextWeb and performed by Online Testing Exchange (OTX), found that ads shown in context have a better chance of appealing to in-market consumers. >>

Mobile Marketing | April 18, 2008

JupiterResearch: Wireless users not interested in premium music

Marketers interested in capturing wireless subscribers attention by offering music may want to try another tactic. According to a recent report from Jupiter Research nearly 75% of subscribers aren't interested in premium music offerings. >>

Trends & Ideas | April 17, 2008

Recruitment advertisers look to online video

Online recruitment advertising is becoming especially popular with job and employer-related websites, according to new research from Borrell Associates. >>

Research | April 17, 2008

Nielsen reports on U.S. Internet usage

New data from Nielsen reveals interesting data about America’s online population of over 200 million Internet users. >>

Advertising | April 17, 2008

Collective Media: Niche ad networks may fare better

Advertising networks aren't going anywhere. Especially if the ad network is narrowly targeting for a niche audience. According to the recent 2008 Ad Network Survey 60% of marketers will utilize an ad network in 2008 compared to 40% in 2007. >>

Advertising | April 17, 2008

MediaWhiz increases lead generation offerings

Marketers wanting more than an online advertising network may want to take a second look at MediaWhiz. The online advertising company recently acquired LeadROI, bettering their ability to monetize lead generation campaigns. >>

Advertising | April 17, 2008

Autobytel, DirectoryM partner for content

With more websites popping up everyday, it is becoming increasingly hard for consumers to find their way to the right sites at the right time. Enter a new partnership between Autobytel and DirectoryM, which helps consumers find the automotive information they are looking for quickly. >>

E-commerce | April 16, 2008

Affluent Americans comparison shop online

Even affluent Americans use the Internet to comparison shop, finds a new study by American Express Publishing and Harrison Group, especially during periods of economic downturn. >>

Research | April 16, 2008

Consumers care about your green policies

Consumers are increasingly concerned about the environment, both from a personal and a corporate point of view. >>

Research | April 16, 2008

Third of parents buy products for kids online

Online retailers of products for babies and young children may be interested in new research that shows a third of mothers purchase such items online. >>

Mobile Marketing | April 16, 2008

M:Metrics: 3/4 of men reply to SMS messages

The amount of consumers responding to messages sent via text message is increasing. According to a recent report from M:Metrics, in Western Europe nearly 40% of males aged 18-34 log on to the mobile web and 9% of those respond to SMS message ads. >>

Search Marketing | April 16, 2008

comScore: Consumers are researching health terms

Consumers are increasingly worried about health conditions and are turning to the Internet for initial advice. According to a recent comScore report, pregnancy and cancer search queries were the most-searched health terms in February. >>

Viral Marketing | April 16, 2008

Hola Networks offers video capabilities

Online display advertising network Hola has added video to it's capabilities for online advertisers. The Hola Network is dedicated to delivering ads to the Hispanic demographic in the US. The addition gives advertisers the choice between pre-roll and in-page video ads in addition to display offerings. >>

E-commerce | April 15, 2008

'Amazon Tax' bill close to becoming law

It seems likely that a law requiring online retailers to collect sales tax on all items delivered to residents of New York will be approved, causing a potential e-commerce headache. >>

Research | April 15, 2008

Survey: Iceland leads Europe in net use

Iceland has the highest percentage of population aged 14 and above in Europe that uses the Internet on a regular basis, finds recent research. >>

Research | April 15, 2008

Dedicated sales teams key to online ad sales

Specialist online sales teams are the key to online newspapers’ big lead in the local online revenue stakes, according to recent research from Borrell Associates on behalf of the Newspaper Association of America. >>

Advertising | April 15, 2008

Exec talks about benefits of contextual advertising

As several recent studies and surveys have noted, contextual advertising is becoming the only way to go. The more organic the lead, the more relevant the ad the probable that consumers will actually respond to an online advertisement, whether that ad comes from a search query or from a keyword within a website. >>

Viral Marketing | April 15, 2008

Major destination to provide original programming

As the trend of online video viewing has caught on, most television networks have decided to stream at least some of their programming online. The problem is that video viewers don't want the "same old" programming in their online viewing. Studies have shown that online television viewers prefer original content, which has left the networks scrambling - and online publishers reaping the rewards. >>

Trends & Ideas | April 15, 2008

Kosmix, HealthPricer team up to provide products, content

Consumers who are interested in the latest health information or in learning more about their health may get a surprise the next time they log on to Kosmix property RightHealth.com, a leading health content website. Kosmix and HealthPricer have entered into a partnership that will give Kosmix's users access to HealthPricer's health products database. >>

E-commerce | April 14, 2008

Green products and companies attract sales online

Including environmentally-conscious information on your website could lead to an increase in sales, as Doubleclick discovers that online shoppers love to buy “green”. >>

Research | April 14, 2008

Survey: Internet users find ad targeting "creepy"

Almost 60% of U.S. adults surveyed by Harris Interactive said they were uncomfortable with websites using information about their browsing habits to determine which ads and content they are served up. >>

Advertising | April 14, 2008

aCerno: Predictive targeting ad network

A predictive targeting ad network has recently emerged from a two year stint in stealth mode to reveal a mass of accumulated data and an impressive U.S. online buyer reach. >>

Advertising | April 14, 2008

XFire, Exent launch in-game ad promotion

A new promotion in the gaming world could have even more consumers logging on to play games - which could lead to more ad impressions served up in-game. MTV's Xfire and Exent have partnered for the in-game ad promotion which sends players on a kind of treasure hunt. >>

Mobile Marketing | April 14, 2008

Virgin Mobile, Limbo enter content partnership

Mobile community Limbo has entered into a 1-year partnership deal with Virgin Mobile to provide it's 5 million users with unique content; a move that should entice more advertisers to move into the wireless space. >>

Viral Marketing | April 14, 2008

Panache, Adobe Media Player partner for video ads

A major television network will get some help with online video ads from video platform Panache. The company, along with Adobe Media Player have partnered to provide online video ads. Those ads will be featured on CBS online programming, including online streaming of shows such as "Big Brother", "CSI" and "Survivor. >>