BizReport : April 9, 2008 Archive

April 9, 2008 Archive

Research | April 09, 2008

Hitwise: Google takes record share of search

Google notched up its highest proportion of U.S. Internet searches to date earlier this year, according to new data released by Hitwise. >>

Research | April 09, 2008

'Graying and affluent' market on the rise

The “graying and affluent” market is increasing in numbers and income, according to a recent study by The Media Audit. >>

Research | April 09, 2008

Nielsen: Video consumption on the rise

An interesting thing happened from January to February according to a new report from Nielsen//Netratings: the number of unique users viewing video streams decreased but the time spent viewing streams increased. >>

Search Marketing | April 09, 2008

comScore: Search pushes auto insurance quotes

Auto insurers should pay special attention to their paid search campaigns. And, if they aren't running with paid search this may be the time to get involved. According to a new study from comScore, auto insurance quotes referred by search queries increased more than 35% in 2007. >>

Mobile Marketing | April 09, 2008

Amobee partners with QuickPlay for mobile video ads

Add another provider to the growing list of those providing mobile video advertising clips to mobile users. This week Amobee, a mobile ad solutions provider, and QuickPlay, a mobile video solution company, partnered to provide mobile video ads to consumers. >>

Research | April 09, 2008

On-page placement - the missing metric

An eye-tracking study, commissioned by MarketingSherpa, demonstrates that below-the-fold ad placements aren’t seen by the majority Internet users. >>