BizReport : April 8, 2008 Archive

April 8, 2008 Archive

Research | April 08, 2008

$225m buys Nielsen a research firm

The Nielsen Company has announced the addition of IAG Research to its growing list of acquisitions. >>

E-commerce | April 08, 2008

Recession and convenience drive coupon use

Coupon redemption rates in the U.S. have dropped to around 1% during the last decade, but it appears that the whiff of recession in the air and an online distribution strategy is enough to turn even those on above-average incomes into coupon clippers. >>

Research | April 08, 2008

UK: Value of Internet advertising to topple TV

Faster broadband and the proliferation of laptop ownership are fuelling the growth of online advertising in the U.K., according to a recent IAB report. >>

Advertising | April 08, 2008

Etology serves 500 million ad impressions daily to Europeans

With the economy slowing down both online and offline in the US, marketers are beginning to wonder how to convert more sales. The key could be to dabble in advertising outside the US. But, how can advertisers be certain that the online ad space they buy will lead to increased traffic or product conversions? >>

Social Marketing | April 08, 2008

Pollara: Influencers may not be influencing

A recent study from Canadian research group Pollara may have some social marketers rethinking their game plan. According to the study, the so-called Influencers of social media may not be as good at influencing other users as originally thought. >>

Advertising | April 08, 2008

Kontera enters ad partnership with Microsoft, LinkedIn

Using Kontera's contextual ad technology, Microsoft will begin delivering relevant ads to IT users in the LinkedIn Answers program. When a user logs in and asks a question, Kontera's technology will analyze the content delivered and offer relevant Microsoft product links. >>