BizReport : April 2008 Archive

April 2008 Archive

Advertising | April 30, 2008

ASA: Internet attracts most non-broadcast media complaints

Consumers are quick on the complaint button these days, with record numbers being recorded by the U.K.’s Advertising Standards Authority. >>

Email Marketing | April 30, 2008

Did you promote your green image on Earth Day?

The number of retailers that promoted Earth Day this year was three times that of last year. >>

Email Marketing | April 30, 2008

Level of email marketing knowledge in U.K. 'intermediate'

An online assessment conducted by Alterian found that the level of British email marketers’ expertise leaves much room for improvement. >>

Viral Marketing | April 30, 2008

Video ad platform launched by Mixpo

A new video platform could help struggling real estate companies better engage the consumer. Online video advertising company Mixpo has launched a new platform targeted to the real estate sector. >>

Social Marketing | April 30, 2008

Branded Social Networks are next for Gannett, Meredith

Publishers may be all about the content but they are no longer only about the content. Publishing powerhouses Gannett and Meredith have tapped social platform Ripple6 to create branded social sites to go along with their existing publisher sites. >>

Research | April 30, 2008

Burst Media: Consumers interested in but skeptical of green policies

Put your money where your mouth is. That may as well be the new theme for green marketing efforts. Why? Because according to a recent Burst Media survey, consumers are very interested in green products and initiatives but are leery of marketers' claims of being "green". >>

Research | April 29, 2008

Click fraud rate up year on year

The top ad networks have been taking the issue of click fraud seriously, but year on year the rate continues to rise, reports Click Forensics. >>

Search Marketing | April 29, 2008

Google presents VisualRank

At this year’s International World Wide Web Conference, held in Beijing, Google announced it was continuing to develop precision image search technologies. >>

Advertising | April 29, 2008

Gorilla Nation harnesses the mid-tail phenomena

If your website isn't the highest trafficked, you may wonder how to increase traffic without alienating the users currently logging on. A new suite of tools could help. This month, Gorilla Nation launched their new mid-tail set of tools to help websites which don't have the highest or the lowest traffic numbers. >>

Research | April 29, 2008

comScore: Online banking increased in the UK in January

The ease of use seems to have more British consumers visiting their banks online. According to a recent comScore report, one-third of UK consumers visited an online banking hub in January 2008. >>

Advertising | April 29, 2008

Collarity, Next New Networks partner for behavioral targeting

Next New Networks, a online micro-television network, and behavioral targeting solution Collarity have partnered to provide targeted content and ads to consumers. The partnership offers targeted content across Next New Networks series of video sites. >>

Advertising | April 29, 2008

Radio: Off-air only growth segment in 2007

The radio industry’s off-air operations was the only business segment to show growth last year, according to recent figures from the Radio Advertising Bureau. >>

Email Marketing | April 28, 2008

Are your permission-based emails getting through?

Not all permission-based email is getting through to your recipients’ inboxes, according to the results of a study by Lyris Inc. >>

Advertising | April 28, 2008

AOL's Platform-A launches display ad spot marketplace

AOL’s Platform-A has announced the launch of a spot marketplace that will provide an online spot advertising market for display advertising. >>

Viral Marketing | April 28, 2008

WOM: Transparency is vital

British companies that abuse word of mouth techniques by falsely representing themselves as consumers to promote their products and services could soon find themselves embroiled in legal action. >>

Viral Marketing | April 28, 2008

ScanScout, Broadband Enterprises partner for video overlay ads

Mark up another competitor on the online video advertising bandwagon. Broadband Enterprises has announced that ScanScout will provide it's in-stream video ads. >>

Email Marketing | April 28, 2008

California's anti-spam law may make things difficult for email marketers

Legitimate email marketers could be impacted by a new bill before the California State Legislature aimed at hampering the efforts of spammers. The proposed bill could make things more difficult for legitimate marketers, especially in the short term, but long term impact could harm legitimate marketers as well. >>

Social Marketing | April 28, 2008

Empower's ChatterWatch measures UGC impact

Social marketing is one of the hottest areas for online marketers but knowing which social networking sites, content blogs/vlogs or video clips will gain the most viewers is still tough to measure. Enter a new metrix tool from Empower MediaMarketing called ChatterWatch. >>

Blogs & Content | April 25, 2008

More content partnerships available for the Marchex Network

With fresh content becoming more mandatory for websites each day, many sites - especially local business websites - are desperate for good content. The Marchex Network is hoping to solve some of those problems with new content partnerships for it's network of 150,000 local websites. >>

Viral Marketing | April 25, 2008

Online video ad ROI council formed

With more and more marketers becoming interested in the benefits of online video, it was only a matter of time before some of those advertisers banded together to research it's effectiveness. Break Media and several other brands have formed the first online video advertising ROI council. >>

Search Marketing | April 25, 2008

Is search a good way to gauge the economy?

An interesting report was posted to the Hitwise blog this week, claiming that the decline of search is coinciding with the decline in the housing market. One researcher compared the two and found that the search share for the query "homes for sale" and the median home price over the past year declined at roughly the same rate - and were very closely correlated throughout the decline. >>

Mobile Marketing | April 24, 2008

Goldspot lauches mobile TV platform

Mobile marketers who have questions about how best to incorporate mobile television into their advertising opportunities may benefit from a new platform offered by Goldspot Media. The mobile marketing company has launched the "Trial-In-A-Box" platform which allows marketers to try mobile television ads to learn which options are most suitable. >>

Advertising | April 24, 2008

Travel Ad Network raises investment cash to expand globally

In an initial round of financing, Travel Ad Network has raised $15 million in venture capital to fund a global expansion project. The project will help TAN build the largest travel audience in the world. >>

Mobile Marketing | April 24, 2008

Google introduces mobile image ads

Google has announced a new advertising format designed for mobile phones. >>

Advertising | April 24, 2008

24/7, 4 publishers launch online ad network

Another advertising network is making its way to online advertisers, this time focused on business to business traffic and sales. 24/7 Real Media is partnering with Cygnus Business Media, Nielsen Business Media, Reed Business Information and McGraw-Hill to create the network. >>

Research | April 23, 2008

Podcast ad recall rates impressive

Advertising during podcasts has been thrust into the limelight, thanks to recently released data from a series of ad effectiveness studies. >>

Research | April 23, 2008

Consumers use social media to "vent"

Just one person’s encounter with bad customer care can do a lot of damage to a brand, more so now that social media is being used by the disenchanted to expound their bad experiences online. >>

Blogs & Content | April 23, 2008

Spell checked you're sight recently?

If your website is constantly being updated with new copy it can be hard to keep tabs on the accuracy of spelling, and a few too many typos can turn off consumers. >>

Advertising | April 23, 2008

HealthCentral, IAC partner for new ad network

Health marketers may benefit from a new advertising partnership between HealthCentral and IAC. The two have partnered to create a new advertising network targeted to health marketers. HealthCentral's network includes more than 30 health related websites. >>

Research | April 23, 2008

Forecast: Interactive Classified, Vertical Ads To Reach $14 Billion

Online marketers can expect classified and vertical advertising revenues to continue to creep up in the coming years according to a recent forecast from The Kelsey Group. The report predicts that online classified ads and vertical ads will reach just over $14.5 billion by 2012. >>

Research | April 23, 2008

Accenture: Consumers are loyal to content, not channels

According to Accenture's Global Broadcast Consumer Survey, consumers continue to disengage with television as a whole but they remain loyal to their favorite programs. What does this mean for online marketers? Because correlations can be drawn between television and online habits, whether video is used or not. >>

Research | April 22, 2008

Rapid growth ahead for Web 2.0

Forrester Research predicts that spending on Web 2.0 will grow rapidly over the next few years as large companies embrace the various technologies. >>

Social Marketing | April 22, 2008

MySpace to give advertisers more control

MySpace has announced the launch of an advertising platform which will allow advertisers to build, maintain and customize brand profiles. >>

Research | April 22, 2008

Hitwise: Video served nearly equally from search engines, social networks

With more marketers taking a deeper look at online video, it bears further scrutiny. According to recent reports from both Hitwise and comScore, online video hit a new high in March with more than 10 billion videos served to consumers. The comScore report indicated a 66% increase in video viewing year over year. >>

Viral Marketing | April 22, 2008

Study: Moms are word of mouth champions

New research has found that new moms and moms-to-be are the champions of online word of mouth and don’t restrict their topics of conversation to child-related issues. >>

Social Marketing | April 22, 2008

KickApps, WorldNow partner for local TV social networking

Local television stations suffering from a lack of revenue may get a boost from a new partnership between KickApps and WorldNow. Like local newspapers, local TV stations have noticed lowered revenue numbers as consumers turn to the Internet for their news and information. With the partnership, stations could create an interactive local news environment. >>

Advertising | April 22, 2008

Tremor Media launches new video suite

Advertisers now have more options when it comes to video advertising. Last week, Tremor Media announced plans for a new video platform that will offer marketers in-stream and overlay in addition to other video formats. >>

Research | April 21, 2008

40% Europeans strangers to Internet

Eighty percent of online Europeans have broadband connections, according to recent report issued by the European Commission, but 40% of EU citizens never use the Internet. >>

Search Marketing | April 21, 2008

Google search case sensitive?

Do marketers now need to consider capitalization of keywords and phrases in order to determine their search rankings? >>

Research | April 21, 2008

comScore: Experience is key for online bankers

Online banking is becoming more popular everyday but just as in person banking, customer experience is the key. According to a recent report from comScore, the online experience - from customer service to widgets to chats - is what keeps users coming back. >>

Research | April 21, 2008

In-Stat: Hosted IP Centrex shows steady growth

Here is a little good news for the digital world: according to a recent report from In-Stat, hosted IP Centrex seats continue to show steady growth worldwide. >>

Search Marketing | April 21, 2008

Yahoo Search Marketing and Media Corp partner

Yahoo, who recently undertook a successful U.S.-based test with Google to deliver relevant AdSense ads alongside their search results, has now entered into yet another partnership. >>

Advertising | April 21, 2008

More publishers are syndicating content

Advertising networks are catching on fast: the more content the better. Which is why many publishers and advertising networks are now syndicating content throughout their network sites. Jumpstart Automotive Media is one network which recently began syndicating content across its network of sites. >>

Social Marketing | April 18, 2008

Bazaarvoice: Online reviews overwhelmingly positive

British consumers are more positive than their American counterparts when it comes to leaving reviews on websites, according to Bazaarvoice’s recent analysis of over 34,000 across multiple retail categories. >>

Email Marketing | April 18, 2008

Merkle: Consumer attitudes to permission-based email

A study measuring and tracking attitudes and behaviors towards permission-based e-mail among U.S. consumers has been published by database marketing firm Merkle. >>

Search Marketing | April 18, 2008

Google, Yahoo search ads tie up a success?

Leaked reports are suggesting that Yahoo and Google are getting on famously and their search advertising test is proving successful. >>

Viral Marketing | April 18, 2008

comScore: 10 billion videos viewed in February

If there was any doubt that online video was slow to catch on, a new report from comScore should dispel those thoughts. Researchers found that in February in the United States, more than 10 billion videos were viewed. >>

Advertising | April 18, 2008

ContextWeb: In-context ads are more effective

A recent study indicates that the new in context targeting platforms may be a huge advantage to marketers. The study, commissioned by ContextWeb and performed by Online Testing Exchange (OTX), found that ads shown in context have a better chance of appealing to in-market consumers. >>

Mobile Marketing | April 18, 2008

JupiterResearch: Wireless users not interested in premium music

Marketers interested in capturing wireless subscribers attention by offering music may want to try another tactic. According to a recent report from Jupiter Research nearly 75% of subscribers aren't interested in premium music offerings. >>

Trends & Ideas | April 17, 2008

Recruitment advertisers look to online video

Online recruitment advertising is becoming especially popular with job and employer-related websites, according to new research from Borrell Associates. >>

Research | April 17, 2008

Nielsen reports on U.S. Internet usage

New data from Nielsen reveals interesting data about America’s online population of over 200 million Internet users. >>

Advertising | April 17, 2008

Collective Media: Niche ad networks may fare better

Advertising networks aren't going anywhere. Especially if the ad network is narrowly targeting for a niche audience. According to the recent 2008 Ad Network Survey 60% of marketers will utilize an ad network in 2008 compared to 40% in 2007. >>

Advertising | April 17, 2008

MediaWhiz increases lead generation offerings

Marketers wanting more than an online advertising network may want to take a second look at MediaWhiz. The online advertising company recently acquired LeadROI, bettering their ability to monetize lead generation campaigns. >>

Advertising | April 17, 2008

Autobytel, DirectoryM partner for content

With more websites popping up everyday, it is becoming increasingly hard for consumers to find their way to the right sites at the right time. Enter a new partnership between Autobytel and DirectoryM, which helps consumers find the automotive information they are looking for quickly. >>

E-commerce | April 16, 2008

Affluent Americans comparison shop online

Even affluent Americans use the Internet to comparison shop, finds a new study by American Express Publishing and Harrison Group, especially during periods of economic downturn. >>

Research | April 16, 2008

Consumers care about your green policies

Consumers are increasingly concerned about the environment, both from a personal and a corporate point of view. >>

Research | April 16, 2008

Third of parents buy products for kids online

Online retailers of products for babies and young children may be interested in new research that shows a third of mothers purchase such items online. >>

Mobile Marketing | April 16, 2008

M:Metrics: 3/4 of men reply to SMS messages

The amount of consumers responding to messages sent via text message is increasing. According to a recent report from M:Metrics, in Western Europe nearly 40% of males aged 18-34 log on to the mobile web and 9% of those respond to SMS message ads. >>

Search Marketing | April 16, 2008

comScore: Consumers are researching health terms

Consumers are increasingly worried about health conditions and are turning to the Internet for initial advice. According to a recent comScore report, pregnancy and cancer search queries were the most-searched health terms in February. >>

Viral Marketing | April 16, 2008

Hola Networks offers video capabilities

Online display advertising network Hola has added video to it's capabilities for online advertisers. The Hola Network is dedicated to delivering ads to the Hispanic demographic in the US. The addition gives advertisers the choice between pre-roll and in-page video ads in addition to display offerings. >>

E-commerce | April 15, 2008

'Amazon Tax' bill close to becoming law

It seems likely that a law requiring online retailers to collect sales tax on all items delivered to residents of New York will be approved, causing a potential e-commerce headache. >>

Research | April 15, 2008

Survey: Iceland leads Europe in net use

Iceland has the highest percentage of population aged 14 and above in Europe that uses the Internet on a regular basis, finds recent research. >>

Research | April 15, 2008

Dedicated sales teams key to online ad sales

Specialist online sales teams are the key to online newspapers’ big lead in the local online revenue stakes, according to recent research from Borrell Associates on behalf of the Newspaper Association of America. >>

Advertising | April 15, 2008

Exec talks about benefits of contextual advertising

As several recent studies and surveys have noted, contextual advertising is becoming the only way to go. The more organic the lead, the more relevant the ad the probable that consumers will actually respond to an online advertisement, whether that ad comes from a search query or from a keyword within a website. >>

Viral Marketing | April 15, 2008

Major destination to provide original programming

As the trend of online video viewing has caught on, most television networks have decided to stream at least some of their programming online. The problem is that video viewers don't want the "same old" programming in their online viewing. Studies have shown that online television viewers prefer original content, which has left the networks scrambling - and online publishers reaping the rewards. >>

Trends & Ideas | April 15, 2008

Kosmix, HealthPricer team up to provide products, content

Consumers who are interested in the latest health information or in learning more about their health may get a surprise the next time they log on to Kosmix property RightHealth.com, a leading health content website. Kosmix and HealthPricer have entered into a partnership that will give Kosmix's users access to HealthPricer's health products database. >>

E-commerce | April 14, 2008

Green products and companies attract sales online

Including environmentally-conscious information on your website could lead to an increase in sales, as Doubleclick discovers that online shoppers love to buy “green”. >>

Research | April 14, 2008

Survey: Internet users find ad targeting "creepy"

Almost 60% of U.S. adults surveyed by Harris Interactive said they were uncomfortable with websites using information about their browsing habits to determine which ads and content they are served up. >>

Advertising | April 14, 2008

aCerno: Predictive targeting ad network

A predictive targeting ad network has recently emerged from a two year stint in stealth mode to reveal a mass of accumulated data and an impressive U.S. online buyer reach. >>

Advertising | April 14, 2008

XFire, Exent launch in-game ad promotion

A new promotion in the gaming world could have even more consumers logging on to play games - which could lead to more ad impressions served up in-game. MTV's Xfire and Exent have partnered for the in-game ad promotion which sends players on a kind of treasure hunt. >>

Mobile Marketing | April 14, 2008

Virgin Mobile, Limbo enter content partnership

Mobile community Limbo has entered into a 1-year partnership deal with Virgin Mobile to provide it's 5 million users with unique content; a move that should entice more advertisers to move into the wireless space. >>

Viral Marketing | April 14, 2008

Panache, Adobe Media Player partner for video ads

A major television network will get some help with online video ads from video platform Panache. The company, along with Adobe Media Player have partnered to provide online video ads. Those ads will be featured on CBS online programming, including online streaming of shows such as "Big Brother", "CSI" and "Survivor. >>

Advertising | April 11, 2008

MarketingSherpa: 75% of users don't see ads below the fold

It appears that most online ads are not being viewed by the consumers they are targeted to. According to a recent report from Marketing Sherpa, only about 25% of consumers see online ads "below the fold". This is true whether a site has high traffic numbers or not. >>

Advertising | April 11, 2008

Google is the most popular video source for Europeans

In the UK and Europe, as in most of the connected world, Google ranks at the top for online video viewership. A new report from comScore, which has launched a European version of their video metrix, shows Google sites as number one in France, the UK, Germany and in Canada, too. >>

Mobile Marketing | April 11, 2008

Itsmy.com reaches the million-user mark

The mobile social space is filling up face and advertisers need to take notice. According to company data from itsmy.com, the mobile social network has signed its one-millionth user to the ad-supported platform. >>

Viral Marketing | April 11, 2008

Word-of-mouth holds most clout

When it comes to influencing purchase decisions, word-of-mouth recommendations from family and friends scored highest, according to ZenithOptimedia’s recently released Touchpoints ROI Tracker. >>

E-commerce | April 10, 2008

Teens take stock of spending

Even teens are cutting back on their spending. Piper Jaffray’s 15th semi-annual “Taking Stock With Teens” survey found that the amount teens spent on fashion dropped almost 20% YoY. >>

Research | April 10, 2008

NRF: Online retail sales to rise

The National Retail Federation has an optimistic outlook for online retail sales, expecting double figure growth in 2008 despite an overall drop in consumer spending. >>

Internet | April 10, 2008

Yahoo to test Google AdSense

Yahoo has frustrated Microsoft today by announcing a limited trial of Google’s AdSense for Search. Google ads will appear alongside Yahoo search results, albeit only for U.S. Internet users. >>

Research | April 10, 2008

Nielsen: Half of British aren't "high-speed" freaks

Online marketers may be interested to note that a recent report from Nielsen//Netratings found most Britons aren't logging on to the Internet via highest-speed connections. Only about one-third of consumers are utilizing the highest-speed connections (2Mb-8Mb). >>

Search Marketing | April 10, 2008

ChaCha enables voice-based mobile search

Forget about trying to compete in the super competitive search engine wars. One so-called "alternative" search engine is refocusing their efforts on the mobile web in an effort to gain a surer foothold in the market. Part of the change has been to enable voice-based mobile search. The voice-based model allows consumers to ask questions as if they were speaking to a friend. The questions are answers a few minutes later via text message. >>

Research | April 10, 2008

PicLens: Publishers can engage more with photos

Publishers looking for a better way to engage readers might take another look at the pictures included with their blog posts, news stories and RSS feeds. Rather than using small, captioned shots a new interface from CoolIris called PicLens allows pictures to be used full-screen. >>

Research | April 09, 2008

Hitwise: Google takes record share of search

Google notched up its highest proportion of U.S. Internet searches to date earlier this year, according to new data released by Hitwise. >>

Research | April 09, 2008

'Graying and affluent' market on the rise

The “graying and affluent” market is increasing in numbers and income, according to a recent study by The Media Audit. >>

Research | April 09, 2008

Nielsen: Video consumption on the rise

An interesting thing happened from January to February according to a new report from Nielsen//Netratings: the number of unique users viewing video streams decreased but the time spent viewing streams increased. >>

Search Marketing | April 09, 2008

comScore: Search pushes auto insurance quotes

Auto insurers should pay special attention to their paid search campaigns. And, if they aren't running with paid search this may be the time to get involved. According to a new study from comScore, auto insurance quotes referred by search queries increased more than 35% in 2007. >>

Mobile Marketing | April 09, 2008

Amobee partners with QuickPlay for mobile video ads

Add another provider to the growing list of those providing mobile video advertising clips to mobile users. This week Amobee, a mobile ad solutions provider, and QuickPlay, a mobile video solution company, partnered to provide mobile video ads to consumers. >>

Research | April 09, 2008

On-page placement - the missing metric

An eye-tracking study, commissioned by MarketingSherpa, demonstrates that below-the-fold ad placements aren’t seen by the majority Internet users. >>

Research | April 08, 2008

$225m buys Nielsen a research firm

The Nielsen Company has announced the addition of IAG Research to its growing list of acquisitions. >>

E-commerce | April 08, 2008

Recession and convenience drive coupon use

Coupon redemption rates in the U.S. have dropped to around 1% during the last decade, but it appears that the whiff of recession in the air and an online distribution strategy is enough to turn even those on above-average incomes into coupon clippers. >>

Research | April 08, 2008

UK: Value of Internet advertising to topple TV

Faster broadband and the proliferation of laptop ownership are fuelling the growth of online advertising in the U.K., according to a recent IAB report. >>

Advertising | April 08, 2008

Etology serves 500 million ad impressions daily to Europeans

With the economy slowing down both online and offline in the US, marketers are beginning to wonder how to convert more sales. The key could be to dabble in advertising outside the US. But, how can advertisers be certain that the online ad space they buy will lead to increased traffic or product conversions? >>

Social Marketing | April 08, 2008

Pollara: Influencers may not be influencing

A recent study from Canadian research group Pollara may have some social marketers rethinking their game plan. According to the study, the so-called Influencers of social media may not be as good at influencing other users as originally thought. >>

Advertising | April 08, 2008

Kontera enters ad partnership with Microsoft, LinkedIn

Using Kontera's contextual ad technology, Microsoft will begin delivering relevant ads to IT users in the LinkedIn Answers program. When a user logs in and asks a question, Kontera's technology will analyze the content delivered and offer relevant Microsoft product links. >>

Search Marketing | April 07, 2008

Search rankings: Aim high says iProspect

The importance of achieving a high search result position continues to increase, according to new study findings from iProspect. >>

Research | April 07, 2008

Study: Gamer demographic complex

If, when your goal is to target gamers, you direct your creative department toward an audience of teenage boys on a diet of takeaway pizza, caffeine and lacking a life away from their computer screen, think again. >>

Advertising | April 07, 2008

Yahoo's AMP to drive online ad revenues

Microsoft has issued Yahoo with an ultimatum - seal the deal in three weeks or risk a hostile takeover. But, could Yahoo have an ace up their sleeve to convince shareholders that Microsoft has undervalued their worth? >>

Social Marketing | April 07, 2008

Universal McCann: US trails the global social marketplace

Both MySpace and Facebook may have come from the US but according to a recent report from Universal McCann those offerings have not placed the US first in the social space. According to the report, the US trails the rest of the world when it comes to social media growth. >>

Search Marketing | April 07, 2008

HealthPricer tightens search process

Comparison search engines are growing more popular with online shoppers every day, but in many cases consumers become frustrated with the generic listings because the product they are searching for isn't necessarily returned in the query results. HealthPricer, a healthcare products comparison search engine, has revamped their search features - and the revamp could benefit marketers as well. >>

Advertising | April 07, 2008

Marchex, Cobalt Group to provide call-based ads

Call-based ads are the latest buzz topic for advertisers. By providing content while consumers are waiting "on hold", businesses are hoping to better engage them and increase sales. Local advertising company Marchex and auto marketing organization The Colbalt Group are partnering to provide both on- and offline call based ads for local auto dealerships. >>

Research | April 04, 2008

European companies top website effectiveness Index

Eight out of Bowen Craggs’ Index of corporate website effectiveness top 10 companies are European, with the top spot going to Siemens for the second year in a row. >>

Advertising | April 04, 2008

Nielsen: Online ad spend slows YoY in US

More marketers are logging on to the Internet but their spending has begun to slow. That, according to a recent Nielsen Company report, which shows that spending increased only 0.6% Year Over Year (YoY) from 2006 to 2007. >>

Law & Regulation | April 04, 2008

Fewer complaints of fraud, but losses up

Fewer Americans fell victim to Internet fraud in 2007, compared to 2006, but the total dollar loss increased, according to a recently released report from the Federal Bureau of Investigation. >>

Research | April 04, 2008

Survey: Half of US companies could go virtual

Thanks to the Internet many US businesses are considering going completely virtual in the near future. The biggest reason seems to be the incredible growth of ecommerce over the past few years. >>

E-commerce | April 04, 2008

MerchantCircle launches "Verified" program

Local search has been a booming category for online marketers for several months but many consumers still have questions about just who is behind those online businesses they click to from a search engine. A new platform from MerchantCircle could help consumers feel more at home with local businesses because it verifies the businesses found through a search query. >>

E-commerce | April 03, 2008

Amazon launches buy-by-text option

Amazon has taken its consumer’s buying capabilities a step further with the introduction of a buy-by-text service. >>

Research | April 03, 2008

Recession prompts increase in coupon use

According to a new survey from Harris Interactive, over half of Americans will tighten up on their spending if a recession were to set in. >>

Research | April 03, 2008

Report: Marketers have trust issues with online advertising media

Many marketers just don’t trust online advertising media, causing a large proportion to avoid online marketing altogether. >>

Research | April 03, 2008

Study: Teens more likely to be swayed by friends

Forget about appealing to a teens insecurity or vanity. According to a new Teen Topix report from OTX Research, teens are less likely to be influenced by vanity or insecurity and more likely to be influenced by friends and family. >>

Mobile Marketing | April 03, 2008

T9Space offers mobile website solution

Think you have to employ another website developer and spend hours upon hours approving a new layout to have a top of the line mobile website? Think again. A new platform from T9Space offers a simple solution to the mobile website conundrum. >>

Research | April 03, 2008

NetPromoter: WOM drives tech purchases

A happy customer is a repeat customer. The old adage has never been more true than in today's online shopping world. One happy customer now can influence the buys of thousands of other consumers with the click of a mouse; the same can be said for one unhappy consumer. A recent study from NetPromoter indicates that happy consumers (also called Promoters) are very influential in the tech world. >>

E-commerce | April 02, 2008

Savvy execs want virtual business by 2012

Major advances in technology, and being comfortable with that technology, have both been big factors in the desire for an increasing number of American companies to go totally virtual in the near future. >>

Research | April 02, 2008

Study: High % of Internet traffic "sewage"

A significant percentage of Internet traffic is malicious, and Arbor Networks has found some emerging trends in the course of monitoring of traffic flows between ISPs. >>

Mobile Marketing | April 02, 2008

MyWaves adapts television spots for mobile

If you are looking for a way to cost-effectively create mobile video campaigns, you may want to check out MyWaves. The mobile video site has launched a platform that helps in adapt television commercials to the mobile space. >>

Research | April 02, 2008

Metaversatility, GSD&M partner for virtual research

With more users logging on to sites like SecondLife and more businesses creating a virtual world for their products it was only a matter of time before someone began measuring the virtual centers. Enter GSD&M Idea City, a marketing/advertising organization, and Metaversatility, a virtual world development company, who are partnering to provide businesses with research targeted for the virtual realm. >>

Advertising | April 02, 2008

Online radio audience becomes social

Americans from pre-teens to adults are logging on to online radio stations, which means that marketers have another niche to investigate when it comes to online campaigns. Whether the stations are privately owned or streaming from local stations, more users means a bigger campaign ROI. >>

Research | April 01, 2008

Global ad spend forecast revised

Media agency ZenithOptimedia has revised its ad spending forecast for 2008, citing the credit crunch as the reason for downgrading forecasts for the U.S. and Europe. >>

Research | April 01, 2008

Internet users wary of behavioral tracking

The increasing use of behavioral targeting isn’t going un-noticed by Internet users, according to a new study. >>

Mobile Marketing | April 01, 2008

comScore: Price is a big influencer for mobile adoption

It isn't the lack of content or even the small screens that are keeping more users from accessing the mobile Internet. According to a recent comScore report, cost is the primary factor is the slow growth of mobile adoption rates. >>

Trends & Ideas | April 01, 2008

API's are becoming important for publishers, too

Once thought to be only in the realm of the geek squadrons, it seems that API's (Application Programming Interfaces) are now moving into the publishing realms and helping to increase their traffic numbers. A recent report from Outsell Insights indicates that API's are increasingly helping to drive growth for online publishers. >>

Advertising | April 01, 2008

Google to open AdWords to broadcasters "very soon"

So far only broadcast television stations which were invited could participate in Google's television brokering platform. That could be changing, as sources report Google will be opening the program to all broadcast stations very soon. >>

E-commerce | April 01, 2008

Consumer fraud concerns affect sales

Many Internet users are unaware of their liability should their credit or debit card data be stolen, according to new research conducted by JupiterResearch for eBillme. >>