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BizReport : Trends & Ideas : March 20, 2008
Widemile launches browser-based platform
Advertisers now have the chance to test campaign performance at the landing page and interior website pages thanks to a new browser-based platform. Widemile, a tech marketing startup, recently released the platform which allows marketers to test several variations of a marketing site.
By allowing the multi-site test, marketers can see how users will respond to the landing page, could make changes and drive higher campaign conversion rates.
"The big news here is that starting today we are enabling thousands of agencies to extend their services and offerings to include sophisticated optimization and testing," said Robert Bergquist, Widemile CEO and President. “Advertisers, big and small, rely on their agencies for online strategy, creative development, search expertise, media planning, and other marketing guidance and support. Campaign optimization is highly complementary to these core agency services.”
The platform also sends reports to marketers and allows them to manage their campaigns through the browser-based dashboard. This allows marketers to observe how users are interacting with the website and how the site is performing.
By testing how landing pages perform before a launch, marketers can make those subtle changes that can effect the campaign before it is seen - and possibly ignored - by the consumer.
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