TrialPay offers another solution for advertisers, etailers

According to research, only about 1% of the online population actually buys products online. Whether turning to the Internet solely for research or enjoying cyber window shopping is unclear. What is clear is that if etailers could engage the other 99%, online shopping revenues would go through the roof.

by Kristina Knight

Enter an alternative solution that can work for etailers and advertisers. The TrialPay platform offers free trials for consumers who don't buy products on a website; when offered a freebie, merchants increase their sales and advertisers get highly-targeted traffic to their websites.

"People are less likely to pay for an intangible good (i.e. an online service or online content pages)," said Alex Rampell, CEO of TrialPay. "We are an excellent alternative because we recognize that people don't like paying for intangible goods but they do and will pay for tangible products (i.e. pet food, clothing or tickets)."

Here is how the platform works: A merchant signs on to work with TrialPay and when a consumer goes to their website but does not buy a product, they are given several offers from which to choose. When the consumer fills out their information, several targeted offers are sent to the page; when the consumer chooses one of those offers the original website gets a portion of the revenue, which is paid through TrialPay.

"[For example] a client like Gap gets a guaranteed return on investment," said Rampell. "We are sending customers purely on a performance basis, advertisers and/or merchants only pay when they are paid."