Get our RSS feed
Search BizReport
News by Topic
Marketing
- Advertising
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
Beyond Marketing
BizReport : Mobile Marketing : March 17, 2008
Security concerns hamper m-banking, m-commerce
Security and scam concerns are just a couple of the reasons that consumers aren’t embracing mobile banking and shopping, finds an Harris Interactive survey.
The popularity of m-banking and m-shopping may be on the rise, but it’s still limited to a few early adopters (16% of U.S. mobile phone subscribers). Over half (53%) of respondents to a survey by Harris Interactive had no interest in using their mobile phones for either.
Concerns for the security stopped many from embracing m-banking and m-commerce, particularly the perceived vulnerability of their personal data should they become a victim of a scam or have their device stolen.
"If security concerns can be quelled, the sky's the limit with consumer acceptance of mobile banking and purchase transactions,” said Joseph Porus, vice president, Harris Interactive, in a recent statement. “It's a very intriguing prospect for the near future, considering how people have already embraced a variety of mobile technologies beyond simple phone communications."
Speed, usability and reliability were also concerns that marred consumer acceptance.
Tags: m-banking, m-commerce, scam, security, wireless transactions
Subscribe to BizReport
Please enter your e-mail here:
Latest Headlines
- ExactTarget: Get email addresses while consumers shop
- A new use for online ads: Calculations
- OPA releases new ad units
- EA offers gaming ad advice
- Jivox adds map-targeting and creation tools to ad suite
- Ads for cheaper mobile plans?
- MerchantCircle offers city-centric coupons
- Catalyst: Googlers like Bing but won't remain loyal
Featured White Papers:
Social Media Marketing: 12 Essential Tips for Success
Learn how to effectively engage customer communities with a new, social marketing mix. >>
Featured Magazines:
Featured Research
- NEW! B-to-B Lead Generation Handbook
Special $200.00 discount for BizReport readers only!
Improve your results and the quality of your leads - download the full report right now.
Featured Financing Solution
- Small Business Loans Vs, Business Cash Advance
How can merchants access working capital quickly? A business cash advance offers small business owners fast financing based on credit card sales volume without the hassles normally associated with business bank loans or equipment leasing.