Get our RSS feed
Search BizReport
News by Topic
Marketing
- Advertising
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
Beyond Marketing
BizReport : Social Marketing : March 25, 2008
Record traffic levels for Yahoo Buzz publishers
Yahoo may well be on target to increase sales by more than the 70% it predicted if its social news site continues to perform as well for media publishers as it has done during the first few weeks of closed-beta.
Late last month, Yahoo launched Yahoo Buzz, its answer to Digg, Mixx and the increasing number of social news sites. The difference with Yahoo Buzz is that it will only accept content from selected publishers whereas other sites allow anyone to make content submissions.
Some publishers involved in the closed-beta have already seen a tremendous increase in traffic, particularly those whose stories made it on to the Yahoo homepage. Salon.com registered the highest number of visitors since the site began 12 years ago, clocking up 1 million unique visitors after a story made it onto the Yahoo homepage, while U.S. Magazine reached their second highest traffic day after they too appeared on the homepage.
TechCrunch notched up their highest traffic day ever, and over 1,000 comments were left on the post featured on Yahoo Buzz, showing that users weren’t just clicking and moving on, they were engaged enough to comment.
Smoking Gun, Portfolio.com, Dallas Morning News and Imaginova.com all reported significant traffic increases after Yahoo Buzz links made it to Yahoo’s homepage.
Tags: online publishing, social marketing, social news, traffic
Subscribe to BizReport
Latest Headlines
- Jivox sees strong growth in video for small businesses
- How to target the affluent through social media
- UpSellIt's Chatty Ads Could Increase ROI
- Report: Worldwide UGV revenue to surpass $1.1 billion
- Online newspaper readers consume politics, jobs information
- Survey: Rich Media Ads to reach $2.7 billion Euros
- YouTube introduces buzz targeting
- Online advertising CPMs falling
Featured White Papers:
Extraordinary Customer Service
Is Your Customer a Satisfied Customer? Learn the Best Practices For Improving the Customer Experience. >>
Search Engine Optimization and Pay-Per-Click: A Holistic Approach
Learn how pay-per-click (PPC) and natural search engine optimization (SEO) can work hand in hand to help your business better connect with new customers. >>
12 SEO Campaign Killers
Learn what not to do when launching a Search Engine Optimization (SEO) campaign to attract more visitors, leads and sales. >>
Social Media Marketing: 12 Essential Tips for Success
Learn how to effectively engage customer communities with a new, social marketing mix. >>
Featured Magazines:
Successful Promotions
Shows you how effective imprinted promotional items can be for any kind of campaign. >>
Featured Research
- Search Marketing Benchmark Guide 2008
All new practical, fact-based search marketing data on what works and what doesn’t - essential for search marketing (PPC & SEO) budget planning.