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BizReport : Ecommerce : March 13, 2008
Online auto insurance policy sales up
More consumers than ever are researching and purchasing their auto insurance online, according to a recent report from comScore.
Consumers have been researching and comparing auto insurance quotes online for a few years now, but lately the process of getting quotes and purchasing policies been on the rise.
In 2007, just over 32 million consumers requested auto insurance quotes online, compared to 28 million the year before. That’s a rise of around 15%. The percentage rise in the number of policies purchased was greater – rising 37% from 1.5 million in 2006 to 2 million last year.
"Consumers are demanding the freedom to choose their method for interacting with their auto insurer -- whether online, by phone, or in person," said Kevin Levitt, comScore vice president. "The rapid growth of the Internet demonstrates the importance of a multi-channel approach that includes the ability to request quotes, purchase policies and service accounts online."
While the online insurance purchasing experience can be impersonal, and impractical for those who aren't able to purchase set products, the convenience and competitiveness of online-only insurers' rates remain a big draw.
Tags: auto insurance, insurance policy, online insurance, online quote
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Comments
Hi, Myself Jimmy from Canada. Thanks for the useful information. I would like to know more about it. Jimmy Great Auto Insurance
Posted by: Jimmy on March 17, 2009 15:30
Hi, Myself Jimmy from Canada. Thanks for the useful information. I would like to know more about it. Jimmy Great Auto Insurance
Posted by: Jimmy on March 17, 2009 15:32