Get our RSS feed
Search BizReport
News by Topic
Marketing
- Advertising
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
Beyond Marketing
BizReport : E-commerce : March 13, 2008
Online auto insurance policy sales up
More consumers than ever are researching and purchasing their auto insurance online, according to a recent report from comScore.
Consumers have been researching and comparing auto insurance quotes online for a few years now, but lately the process of getting quotes and purchasing policies been on the rise.
In 2007, just over 32 million consumers requested auto insurance quotes online, compared to 28 million the year before. That’s a rise of around 15%. The percentage rise in the number of policies purchased was greater – rising 37% from 1.5 million in 2006 to 2 million last year.
"Consumers are demanding the freedom to choose their method for interacting with their auto insurer -- whether online, by phone, or in person," said Kevin Levitt, comScore vice president. "The rapid growth of the Internet demonstrates the importance of a multi-channel approach that includes the ability to request quotes, purchase policies and service accounts online."
While the online insurance purchasing experience can be impersonal, and impractical for those who aren't able to purchase set products, the convenience and competitiveness of online-only insurers' rates remain a big draw.
Tags: auto insurance, insurance policy, online insurance, online quote
Subscribe to BizReport
Latest Headlines
- Jivox sees strong growth in video for small businesses
- How to target the affluent through social media
- UpSellIt's Chatty Ads Could Increase ROI
- Report: Worldwide UGV revenue to surpass $1.1 billion
- Online newspaper readers consume politics, jobs information
- Survey: Rich Media Ads to reach $2.7 billion Euros
- YouTube introduces buzz targeting
- Online advertising CPMs falling
Featured White Papers:
Extraordinary Customer Service
Is Your Customer a Satisfied Customer? Learn the Best Practices For Improving the Customer Experience. >>
Search Engine Optimization and Pay-Per-Click: A Holistic Approach
Learn how pay-per-click (PPC) and natural search engine optimization (SEO) can work hand in hand to help your business better connect with new customers. >>
12 SEO Campaign Killers
Learn what not to do when launching a Search Engine Optimization (SEO) campaign to attract more visitors, leads and sales. >>
Social Media Marketing: 12 Essential Tips for Success
Learn how to effectively engage customer communities with a new, social marketing mix. >>
Featured Magazines:
Successful Promotions
Shows you how effective imprinted promotional items can be for any kind of campaign. >>
Featured Research
- Search Marketing Benchmark Guide 2008
All new practical, fact-based search marketing data on what works and what doesn’t - essential for search marketing (PPC & SEO) budget planning.