Get our RSS feed
Search BizReport
News by Topic
Marketing
- Advertising
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
Beyond Marketing
BizReport : Advertising : March 04, 2008
New tool to forecast online ad buys
A new tool that will enable agencies and advertisers to compare the cost of Internet buys to the market as a whole is to be launched.
The new tool, from media tracking firm SQAD, will allow television and radio benchmarking methods to be applied to online activity. WebCosts, as it will be called, will make available historical data to allow cost analysis to determine placement.
"This should bring some transparency and a reality check to the medium," said Neil Klar, president and CEO for SQAD, via MediaWeek. "The Internet is a very analytically intense medium, but most of the analytics are on the back end. We're providing an analytical database for the front end."
As per SQAD’s current television and radio reporting, WebCosts reports will provide website CPMs, ad sizes, time of day, creative format and other data.
Tags: cost analysis, cost forecasting, media tracking, online advertising, radio, SQAD, television
Subscribe to BizReport
Latest Headlines
- Holiday email campaigns begin earlier
- Google iPhone ads in beta
- Adgooroo: More search marketers turn to LiveSearch
- Report: Gift card buying, usage will change in 2008
- Nielsen partners to measure China's Internet usage
- Keynote Systems: Mobile websites need improvement
- More ad opportunities via Google
- Yahoo Web Analytics tool launched
Featured White Papers:
12 SEO Campaign Killers
Learn what not to do when launching a Search Engine Optimization (SEO) campaign to attract more visitors, leads and sales. >>
Social Media Marketing: 12 Essential Tips for Success
Learn how to effectively engage customer communities with a new, social marketing mix. >>
Featured Magazines:
Featured Research
- NEW! B-to-B Lead Generation Handbook
Special $200.00 discount for BizReport readers only!
Improve your results and the quality of your leads - download the full report right now.