Get our RSS feed
Search BizReport
News by Topic
Marketing
- Advertising
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
Beyond Marketing
BizReport : E-commerce : March 24, 2008
Media Audit: Minorities are shopping more online
Minority groups in America are increasingly turning to the online realm for their shopping. According to a recent report from The Media Audit of the 145 million (surveyed) online shoppers, 58 million are from a minority group.
For the report, The Media Audit surveyed shoppers from 88 different cities in the nation.
Just over 17 million African-Americans were surveyed with 40% saying they shopped online. In 2003 only 20% were shopping online. More than 20% of shoppers said they make 5 or more purchases online each year and 10% said they make 10 or more purchases online each year.
Nearly 9 million Asian-Americans were surveyed with 70% saying they shopped online, up from 55% in 2003. Nearly half make at least 5 purchases online each year and more than 20% make 10 or more purchases online each year.
There were 23 million Hispanic-Americans surveyed, with 41% admitting to shopping online. That is an increase of nearly 20% over 2003 numbers. At least 23% make 5 purchases each year and 12% make 10 or more purchases each year.
What this means for etailers is that more balanced online ads should be launched to appeal to the different ethnic groups. Ads which appeal to the Caucasian population will not necessarily reach African-Americans or Asian-Americans; at the same time, ads targeted to African-Americans will not necessarily appeal to Hispanic-Americans.
Tags: e-tailing, ecommerce, The Media Audit
Subscribe to BizReport
Latest Headlines
- Take my PDA but leave me the chocolate
- Quantcast: Demographic search tool beta launch
- Trendsetters targeted by new ad network
- PopularMedia launches a management platform for social media
- GoldSpot Media, Denuo partnering for mobile targeting
- The rise of DIY display advertising
- Consumers still find online shopping frustrating
- Consumers go online for Mother's Day gifts
Featured White Papers:
Extraordinary Customer Service
Is Your Customer a Satisfied Customer? Learn the Best Practices For Improving the Customer Experience. >>
Search Engine Optimization and Pay-Per-Click: A Holistic Approach
Learn how pay-per-click (PPC) and natural search engine optimization (SEO) can work hand in hand to help your business better connect with new customers. >>
12 SEO Campaign Killers
Learn what not to do when launching a Search Engine Optimization (SEO) campaign to attract more visitors, leads and sales. >>
Social Media Marketing: 12 Essential Tips for Success
Learn how to effectively engage customer communities with a new, social marketing mix. >>
Featured Magazines:
Successful Promotions
Shows you how effective imprinted promotional items can be for any kind of campaign. >>
Featured Research
- Search Marketing Benchmark Guide 2008
All new practical, fact-based search marketing data on what works and what doesn’t - essential for search marketing (PPC & SEO) budget planning.