Get our RSS feed
Search BizReport
News by Topic
Marketing
- Advertising
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
Beyond Marketing
BizReport : Mobile Marketing : March 28, 2008
Limbo: Brand recall increases 20% for mobile users
Mobile may still be in the early stages for advertisers, but marketers had better begin integrating mobile campaigns quickly. Why? Because according to a recent report from mobile entertainment community Limbo, mobile advertising brand recall has increased by 20% in Q1, 2008.
"[B]rand recall is at an all-time high in the mobile channel, said Rob Lawson, chief marketing officer and cofounder of Limbo. "Additionally, we continue to see that while SMS penetration is highest among the 24-and-under age group, with 82 percent usage, SMS continues to transcend the generational divide, with 50 percent of SMS users aged 35 or over and 75 percent aged 25 or over. Therefore, SMS should not be pigeonholed exclusively as a youth medium."
The report found that mobile penetration has reached 255 million users in the US, with half of all mobile users utilizing SMS messaging options. Most important, however, is that 82 million users report better brand recall with mobile ads. That is an increase from 78 million in Q4, 2007. Men are more likely to have increased brand recall; those users with lower income are most likely to recall the brand of a mobile ad.
Mobile operators and service providers are most likely to be remembered.
Tags: brand recall, mobile marketing
Subscribe to BizReport
Latest Headlines
- Institute of Sales Promotion publishes online couponing guidelines
- Why are many social media campaigns doomed to failure?
- Are you maturing with the Millennials?
- Report: Don't count on business to increase travel spend
- New platform takes user behaviors into account
- Jivox launches new online video ad platform
- iPerceptions: Current ad formats ineffective
- Half of British marketing budgets to go online
Featured White Papers:
12 SEO Campaign Killers
Learn what not to do when launching a Search Engine Optimization (SEO) campaign to attract more visitors, leads and sales. >>
Social Media Marketing: 12 Essential Tips for Success
Learn how to effectively engage customer communities with a new, social marketing mix. >>
Featured Magazines:
Featured Research
- NEW! B-to-B Lead Generation Handbook
Special $200.00 discount for BizReport readers only!
Improve your results and the quality of your leads - download the full report right now.