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BizReport : Ecommerce archives : March 06, 2008

Krillion allows users to search locally for products

The next step in local advertising has arrived at Many studies have shown that a detriment to online shopping is that some consumers don't want to wait for delivery. Many stores are now offering local pick-up. is taking that one step further and allowing consumers to search online for local product locations.

by Kristina Knight

“Manufacturer websites are often an essential resource for consumers researching products. Today, what consumers need is comprehensive product information and a direct connection to local retailers. The Krillion manufacturer widget is a turnkey solution that fills that critical need, making it easy for manufacturers to quickly add this functionality to their websites and drive more sales to their dealer networks,” said Joel Toledano, co-founder and CEO of Krillion.

Panasonic is the first big-name brand to sign on with the "Locate A Store" dealer search engine at The data feed gives online shoppers several in-store options for their search results from a single website visit, cutting drastically the time many consumers spend looking for product information and location for purchases. Consumers can still buy online but with the option to pick up locally, they don't have to wait through the standard delivery time. This is sure to entice many more consumers to shop online.

Tags: ecommerce, in-store pick up, product research

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