Jivox launches video ad platform for small businesses

A new self-serve ad platform is now available for small and medium sized businesses interested in online video. The platform, from Jivox, offers users the ability to create and target ads with one buy.

by Kristina Knight

"[It] allows local businesses, independent professionals, and small enterprises to get their products and services in front of the right customers in a way that is rich and compelling and drives new business,” said Diaz Nesamoney, founder and CEO of Jivox. “Jivox can empower small businesses to take advantage of the burgeoning advertising opportunities within online video.”

Online video has shown great growth from a consumer standpoint. Over the past two years the number of consumers who have downloaded a favorite television show or movie clip has grown exponentially. At the same time, marketers are beginning to catch the wave as consumers admit they would rather watch an online video ad than pay for downloading services to view their favorite video clips.

The cost of producing online video ads has been the major stumbling block for most advertisers because it has become clear that using the same commercials on television as on the Internet will not work. Online users want a different type of experience, which means advertisers need to come up with newer ways to engage an audience with online video advertising. By allowing marketers a DIY option, Jivox could position itself to provide small and medium sized business greater access to an ever-increasing online segment.