Japanese surfers are interested in education

There is more going on with Japanese surfers than visiting social networking or media websites. As the New Year moves full steam ahead, Japanese surfers have become very interested in bettering themselves through education and career planning.

by Kristina Knight

“The New Year marks a time when the people of Japan begin planning and looking ahead, especially to the beginning of the new school and job year in April,” said Maru Sato, Managing Director of comScore Japan. “Real estate sites also saw gains as visitors sought housing information for both buying and selling.”

According to a new report from comScore, training and education websites were the highest traffic gainers in January, growing from 1.7 million users to 2.6 million. This is a 47% increase in traffic year over year. Real estate websites grew from 3.5 million users to 5.2 million users (45% increase) while Business/Finance and News/Media websites tied for the third top gaining sites moving from 7.8 million users to 10.3 million users. That is a 31% increase for both categories.

Among the Top 10 Gaining properties were J-Cast.com with 82% increased traffic in January. Sponichi.co.jp saw 65% growth for January while Jiji.com saw 28% growth and Fresheye.com saw 24% growth. Yomiuri.co.jp saw 20% growth in January, rounding out the top five.