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BizReport : Email Marketing : March 26, 2008

iPost launches Autotarget technology

Email marketers can now more easily take customer buying behavior data that collects in their sales databases and use it to target emails to specific personas, thanks to iPost's recently launched production release of their Autotarget technology.

by Helen Leggatt

ipost%20logo.jpgCustomer segmentation is based on RFM analysis, which takes into account recency, frequency and monetary data. In the past this has been a labor-intensive and lengthy process, but iPost’s Autotarget processes customer data daily, keeping it up to date and ready to use.

"Autotarget has the unique ability to give marketers insights into customer segmentation behavior that goes well beyond click, views and campaign revenue," said Craig Winer, Vice President of Garrett Wade, who is trialing the technology.

Autotarget (.pdf) will also make life easier for email marketers by cutting down the time taken from behavior to analysis through to communication, which can traditionally take months.

“Everyone we talk to is interested in taking their email marketing to the next level,” said Steve Webster, Chief Strategy Officer of iPost. “For each client that level will look a little different, but what everyone has in common is a need to make use of behavioral data about their customers by turning it into actionable insight."

Tags: behavioral analysis, customer segmentation, email marketing

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