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BizReport : Mobile Marketing : March 19, 2008
iPhone users make most of mobile web
iPhone users are making sure they get the maximum out of their devices, with a large number browsing the mobile web and watching mobile TV.
When it comes to accessing the web for news and information, iPhone users are in a league of their own, says M:Metrics. In January this year, 85% of iPhone users interacted with news and information on the mobile web compared with 58% of all smartphone users. The same disparity exists for mobile web search with iPhone users on 59% and smartphone users 37%.
“The iPhone has certainly delivered on its hype,” said Mark Donovan, senior analyst, M:Metrics. “Beyond a doubt, this device is compelling consumers to interact with the mobile Web, delivering off-the-charts usage from everything to text messaging to mobile video.”
Other findings from M:Metrics’ study include:-
- 74.1%of iPhone owners listen to mobile music, compared to 6.7% of the total mobile audience.
- 84% of iPhone owners who use an MP3 player use an iPod.
- 74% of iPhone owners listen to music on their device, compared to 28% of smartphone users and just 6.7% of everyday mobile phone users.
"In addition to the attributes of the device itself, another important factor to consider is the fact that all iPhones on AT&T are attached to an unlimited data plan. Our data shows that once the fear of surprise data charges is eliminated, mobile content consumption increases dramatically, regardless of device," added Donovan.
Tags: iPhone, mobile phone, mobile TV, mobile web, smartphone
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