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BizReport : Research : March 05, 2008
In-game ad spend to double
Video-game scenery is set to change over the next few years as spending on in-game advertising is forecast to double.
Half a billion dollars was spent on in-game advertising, including advergaming and mobile games, in 2007.
Around 60% of that total was spent just on in-game advertising, approximately $295 million. That in-game ad spend is set to more than double by 2012 to $650 million, according to eMarketer's recently released "Video Game Advertising" report.
According to the report, "The big growth in in-game advertising will come not from console games but from the rapidly evolving casual and online game segments.”
eMarketer predicts that web-based games alone will see ad spends increase 133% between now and 2012. “In this space, advertising is accepted not only as art imitating life but also as a trade-off for free game play,” said the report.
Tags: ad spend, advergaming, gaming, in-game advertising, web-based games
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Comments
CDC GAMES WILL LEAD THE WAY IN USA WITH NEW PARTNERSHIP WITH IBM. LUNIA IS THEIR 1st GAME LAUNCHED TWO WEEKS AGO.
Posted by: AARACH on March 7, 2008 06:42