Get our RSS feed
Search BizReport
News by Topic
Marketing
- Advertising
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Beyond Marketing
BizReport : Mobile Marketing : March 31, 2008
Forecast: Mobile to reach $19 billion by 2012
Consumers can expect to see many more advertisements on their mobiles in the coming years and marketers can look forward to a more engaged - and buying - consumer. According to a recent eMarketer forecast, mobile marketing will reach more than $19 billion globally by 2012.
In 2007, mobile marketing reached just under $3 billion. The majority of the increase in spending will be through SMS or MMS messaging campaigns.
Text messaging is expected to remain the highest ad placement for marketers because of emerging markets in Asia and India which do not support video, display and other mobile campaigns. Messaging is expected to account for more than $14 billion of the total $19 billion spent on mobile campaigns by 2012. Messaging campaigns accounted for $2.5 billion in mobile ad revenues in 2007. Text-based ads have a response rate of more than 10%.
In the US, a larger portion of the mobile spend will be through 3G networks, utilizing video and display ads. This is because many handsets are being priced affordably for the American consumer. With the advent of cheaper mobile plans and more inclusive plan offerings, mobile is set to explode in the US.
Through 2012, the US is expected to lead in mobile ad spending but as we move closer to 2015, the Asian market is poised to take more control of the mobile spend.
Subscribe to BizReport
Please enter your e-mail here:
Latest Headlines
- U.K. mobile Internet users spend 2.2 billion minutes on Facebook in one month
- MMA: Good news for m-commerce, consumer comfort with mobile banking on increase
- U.S. teens texting ten times per hour
- Report: Aussies spending more time online in the same places
- Brand Keys: This is the decade of brand
- BET: African-Americans are tech influencers
- Online shoppers to spend more than offline this Valentine's Day
- Report: 75% of Super Bowl viewers visited advertiser websites
Comments
This is interesting. I was just reading a blog about how one has used the the mobile marketing space for his company. It talks about running a text to vote campaign for his company. He used Mozes I think. It was interesting to know how one can use this platform to innovatively market. I do think that mobile marketing will be big.
Posted by: Benji on April 11, 2008 08:15
This is interesting. I was just reading a blog about how one has used the the mobile marketing space for his company. It talks about running a text to vote campaign for his company. He used Mozes(www.mozes.com) I think. It was interesting to know how one can use this platform to innovatively market. I do think that mobile marketing will be big.
Posted by: Benji on April 11, 2008 08:16