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BizReport : Research : March 05, 2008
eBay increases their profile in Germany
Online shopping and auction websites continue to have a strong hold on German consumers. According to the latest metrics from comScore, German consumers turned to travel sites to shop for vacation deals and turned to eBay to find product deals.
Career, Real Estate and Politics also experienced high growth in January and February according to the report.
The top growing Internet categories were car rentals (101% traffic increase), training and education sites (50% traffic increase) and online trading sites (49% traffic increase). Rounding out the top five categories were real estate sites (44% increase) and political websites (43% increase).
The top gaining web properties showed strong growth in January 2008. Sixt Group was the top-gaining website with a 157% increase in traffic. Premiere.DE showed the second fastest growth at 77%, followed by Amadeus Global Travel Distribution (56% growth) and Mair Gruppe (50% growth). Expedia Inc. was the fifth fastest growing property with a 46% increase.
Meanwhile, the top properties by number of unique users also showed an increase. Google websites continue to be the number one visited website 24.5 million unique users. More than 17 million uniques logged on to auctioneer eBay and Microsoft web properties. United-Internet websites saw just over 16 million unique users log on. AOL websites rounded out the top five with 16 million users.
Tags: comScore, website traffic trends
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