CPC for video ads from Advertising.com

Advertising.com announces it is bringing cost-per-click to video advertising with a new product based on their AdLearn technology.

by Helen Leggatt

Advertising.com has announced the launch of what it is calling their “Performance Video Product”. The new product uses their proprietary AdLearn technology to offer advertisers placements.

“With the integration of AdLearn technology into our video network, we can now provide a new video offering for direct-response advertisers and additional video options for brand advertisers,” said Lynda Clarizio, President of Advertising.com, in a recent release. “Because the new product offering does not require professionally produced commercials, all advertisers can benefit from the increase of consumers viewing video online.”

What sets this product apart is that while advertisers will be charged on a cost-per-click basis, publishers will be paid on a cost-per-thousand basis.

According to Advertising.com, "The new cost-per-click offering employs a 5 to 9 second video or flash creative asset and is streamed within an in-player video environment,” and is the way forward in video targeting and performance measurement.

Rich-media group VideoEgg also recently announced cost-per-engagement pricing for display ads.