Get our RSS feed
Search BizReport
News by Topic
Marketing
- Advertising
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
Beyond Marketing
BizReport : Search Marketing : March 06, 2008
AdWords updates Quality Score metric factors
Google AdWords has added a new quality score metric, but it took an observant user to bring it to the attention of the Internet community.
Several blogs, including Search Engine Roundtable, have started reporting on an additional Google AdWords Quality Score factor – page load time. At the time of writing there has been no official Google announcement.
Essentially, the longer it takes your landing page to load the lower your “load time grade”. The lower your load time grade the lower your Quality Score. In turn, your AdWords rankings are impacted and you may need to spend more to improve upon ad positions.
Here are five tips to help you ensure your landing pages contribute positively to your Quality Score:-
- Do not use interstitial pages.
- Minimize use of redirects.
- Reduce the overall pages size by using highly compressed graphics.
- Minimize use of iframes.
- Discuss possible improvements with your webhosting provider
Tags: Google AdWords, landing page, page load time, Quality Score
Subscribe to BizReport
Latest Headlines
- Jivox sees strong growth in video for small businesses
- How to target the affluent through social media
- UpSellIt's Chatty Ads Could Increase ROI
- Report: Worldwide UGV revenue to surpass $1.1 billion
- Online newspaper readers consume politics, jobs information
- Survey: Rich Media Ads to reach $2.7 billion Euros
- YouTube introduces buzz targeting
- Online advertising CPMs falling
Featured White Papers:
Extraordinary Customer Service
Is Your Customer a Satisfied Customer? Learn the Best Practices For Improving the Customer Experience. >>
Search Engine Optimization and Pay-Per-Click: A Holistic Approach
Learn how pay-per-click (PPC) and natural search engine optimization (SEO) can work hand in hand to help your business better connect with new customers. >>
12 SEO Campaign Killers
Learn what not to do when launching a Search Engine Optimization (SEO) campaign to attract more visitors, leads and sales. >>
Social Media Marketing: 12 Essential Tips for Success
Learn how to effectively engage customer communities with a new, social marketing mix. >>
Featured Magazines:
Successful Promotions
Shows you how effective imprinted promotional items can be for any kind of campaign. >>
Featured Research
- Search Marketing Benchmark Guide 2008
All new practical, fact-based search marketing data on what works and what doesn’t - essential for search marketing (PPC & SEO) budget planning.