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BizReport : Search Marketing : March 06, 2008
AdWords updates Quality Score metric factors
Google AdWords has added a new quality score metric, but it took an observant user to bring it to the attention of the Internet community.
Several blogs, including Search Engine Roundtable, have started reporting on an additional Google AdWords Quality Score factor – page load time. At the time of writing there has been no official Google announcement.
Essentially, the longer it takes your landing page to load the lower your “load time grade”. The lower your load time grade the lower your Quality Score. In turn, your AdWords rankings are impacted and you may need to spend more to improve upon ad positions.
Here are five tips to help you ensure your landing pages contribute positively to your Quality Score:-
- Do not use interstitial pages.
- Minimize use of redirects.
- Reduce the overall pages size by using highly compressed graphics.
- Minimize use of iframes.
- Discuss possible improvements with your webhosting provider
Tags: Google AdWords, landing page, page load time, Quality Score
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