Adify's widget offers content syndication for publishers

The growth of the widget with social networking consumers has been exponential in the past year. Social networkers are adding widgets for content, video and games to the online and mobile profiles. Now Adify is offering a widget for content syndication that could help publishers gain a great foothold in the online realm.

by Kristina Knight

The platform allows content creators to increase their brand by offering content through the widgets. This can be in the form of RSS feeds, online video, games and other social options. By tracking where the content is going and who is watching, publishers have a better opportunity to increase the loyalty of their readers by providing more of the content they want.

Russ Fradin, CEO of Adify said, "Advertisers are constantly looking for new ways to engage audiences with their brand. Widgets with exclusive content can drive this engagement on high quality, premium niche sites, where Adify enables advertisers to track how publisher quality delivers engaged audiences who support the marketer's brand."

By offering the most up to date content through a widget, publishers can drive more traffic to their sites and increase revenue. Because of the increased traffic and targeting information, publishers and website owners can increase their own ad rates.