BizReport : March 31, 2008 Archive

March 31, 2008 Archive

Research | March 31, 2008

British are Europe's largest online spenders

New research from Mintel shows that the United Kingdom is leading the way in online shopping. >>

Research | March 31, 2008

Australian Internet use overtakes TV viewing

For the first time, Internet use in Australia has overtaken television viewing, according to recent research from Nielsen Online. >>

Blogs & Content | March 31, 2008

Yahoo targets women with Shine

Yahoo has joined the existing plethora of women’s sites having just launched a new online destination for women aged between 25 and 54. >>

Research | March 31, 2008

Gift, food sites are hot in Japan

Japanese consumers are increasingly turning to the Internet for gift ideas and shopping. According to a new report from metrics firm comScore, gifting sites were a huge boon to etailers because of Japanese consumers in February. Retail-Food websites were also big gainers for the month. >>

Research | March 31, 2008

SRG: Women lead in tech adoption

For several years men, specifically men between the ages of 18 and 24, have been thought to be the most important group of early adopters for marketers. This could be changing. According to a recent Solutions Research Group report, women are adopting social media, online television and gaming use at a faster rate than other demographics. >>

Mobile Marketing | March 31, 2008

Forecast: Mobile to reach $19 billion by 2012

Consumers can expect to see many more advertisements on their mobiles in the coming years and marketers can look forward to a more engaged - and buying - consumer. According to a recent eMarketer forecast, mobile marketing will reach more than $19 billion globally by 2012. >>