BizReport : March 30, 2008 - April 5, 2008 Archive

March 30, 2008 - April 5, 2008 Archive

Research | April 04, 2008

European companies top website effectiveness Index

Eight out of Bowen Craggs’ Index of corporate website effectiveness top 10 companies are European, with the top spot going to Siemens for the second year in a row. >>

Advertising | April 04, 2008

Nielsen: Online ad spend slows YoY in US

More marketers are logging on to the Internet but their spending has begun to slow. That, according to a recent Nielsen Company report, which shows that spending increased only 0.6% Year Over Year (YoY) from 2006 to 2007. >>

Law & Regulation | April 04, 2008

Fewer complaints of fraud, but losses up

Fewer Americans fell victim to Internet fraud in 2007, compared to 2006, but the total dollar loss increased, according to a recently released report from the Federal Bureau of Investigation. >>

Research | April 04, 2008

Survey: Half of US companies could go virtual

Thanks to the Internet many US businesses are considering going completely virtual in the near future. The biggest reason seems to be the incredible growth of ecommerce over the past few years. >>

E-commerce | April 04, 2008

MerchantCircle launches "Verified" program

Local search has been a booming category for online marketers for several months but many consumers still have questions about just who is behind those online businesses they click to from a search engine. A new platform from MerchantCircle could help consumers feel more at home with local businesses because it verifies the businesses found through a search query. >>

E-commerce | April 03, 2008

Amazon launches buy-by-text option

Amazon has taken its consumer’s buying capabilities a step further with the introduction of a buy-by-text service. >>

Research | April 03, 2008

Recession prompts increase in coupon use

According to a new survey from Harris Interactive, over half of Americans will tighten up on their spending if a recession were to set in. >>

Research | April 03, 2008

Report: Marketers have trust issues with online advertising media

Many marketers just don’t trust online advertising media, causing a large proportion to avoid online marketing altogether. >>

Research | April 03, 2008

Study: Teens more likely to be swayed by friends

Forget about appealing to a teens insecurity or vanity. According to a new Teen Topix report from OTX Research, teens are less likely to be influenced by vanity or insecurity and more likely to be influenced by friends and family. >>

Mobile Marketing | April 03, 2008

T9Space offers mobile website solution

Think you have to employ another website developer and spend hours upon hours approving a new layout to have a top of the line mobile website? Think again. A new platform from T9Space offers a simple solution to the mobile website conundrum. >>

Research | April 03, 2008

NetPromoter: WOM drives tech purchases

A happy customer is a repeat customer. The old adage has never been more true than in today's online shopping world. One happy customer now can influence the buys of thousands of other consumers with the click of a mouse; the same can be said for one unhappy consumer. A recent study from NetPromoter indicates that happy consumers (also called Promoters) are very influential in the tech world. >>

E-commerce | April 02, 2008

Savvy execs want virtual business by 2012

Major advances in technology, and being comfortable with that technology, have both been big factors in the desire for an increasing number of American companies to go totally virtual in the near future. >>

Research | April 02, 2008

Study: High % of Internet traffic "sewage"

A significant percentage of Internet traffic is malicious, and Arbor Networks has found some emerging trends in the course of monitoring of traffic flows between ISPs. >>

Mobile Marketing | April 02, 2008

MyWaves adapts television spots for mobile

If you are looking for a way to cost-effectively create mobile video campaigns, you may want to check out MyWaves. The mobile video site has launched a platform that helps in adapt television commercials to the mobile space. >>

Research | April 02, 2008

Metaversatility, GSD&M partner for virtual research

With more users logging on to sites like SecondLife and more businesses creating a virtual world for their products it was only a matter of time before someone began measuring the virtual centers. Enter GSD&M Idea City, a marketing/advertising organization, and Metaversatility, a virtual world development company, who are partnering to provide businesses with research targeted for the virtual realm. >>

Advertising | April 02, 2008

Online radio audience becomes social

Americans from pre-teens to adults are logging on to online radio stations, which means that marketers have another niche to investigate when it comes to online campaigns. Whether the stations are privately owned or streaming from local stations, more users means a bigger campaign ROI. >>

Research | April 01, 2008

Global ad spend forecast revised

Media agency ZenithOptimedia has revised its ad spending forecast for 2008, citing the credit crunch as the reason for downgrading forecasts for the U.S. and Europe. >>

Research | April 01, 2008

Internet users wary of behavioral tracking

The increasing use of behavioral targeting isn’t going un-noticed by Internet users, according to a new study. >>

Mobile Marketing | April 01, 2008

comScore: Price is a big influencer for mobile adoption

It isn't the lack of content or even the small screens that are keeping more users from accessing the mobile Internet. According to a recent comScore report, cost is the primary factor is the slow growth of mobile adoption rates. >>

Trends & Ideas | April 01, 2008

API's are becoming important for publishers, too

Once thought to be only in the realm of the geek squadrons, it seems that API's (Application Programming Interfaces) are now moving into the publishing realms and helping to increase their traffic numbers. A recent report from Outsell Insights indicates that API's are increasingly helping to drive growth for online publishers. >>

Advertising | April 01, 2008

Google to open AdWords to broadcasters "very soon"

So far only broadcast television stations which were invited could participate in Google's television brokering platform. That could be changing, as sources report Google will be opening the program to all broadcast stations very soon. >>

E-commerce | April 01, 2008

Consumer fraud concerns affect sales

Many Internet users are unaware of their liability should their credit or debit card data be stolen, according to new research conducted by JupiterResearch for eBillme. >>

Research | March 31, 2008

British are Europe's largest online spenders

New research from Mintel shows that the United Kingdom is leading the way in online shopping. >>

Research | March 31, 2008

Australian Internet use overtakes TV viewing

For the first time, Internet use in Australia has overtaken television viewing, according to recent research from Nielsen Online. >>

Blogs & Content | March 31, 2008

Yahoo targets women with Shine

Yahoo has joined the existing plethora of women’s sites having just launched a new online destination for women aged between 25 and 54. >>

Research | March 31, 2008

Gift, food sites are hot in Japan

Japanese consumers are increasingly turning to the Internet for gift ideas and shopping. According to a new report from metrics firm comScore, gifting sites were a huge boon to etailers because of Japanese consumers in February. Retail-Food websites were also big gainers for the month. >>

Research | March 31, 2008

SRG: Women lead in tech adoption

For several years men, specifically men between the ages of 18 and 24, have been thought to be the most important group of early adopters for marketers. This could be changing. According to a recent Solutions Research Group report, women are adopting social media, online television and gaming use at a faster rate than other demographics. >>

Mobile Marketing | March 31, 2008

Forecast: Mobile to reach $19 billion by 2012

Consumers can expect to see many more advertisements on their mobiles in the coming years and marketers can look forward to a more engaged - and buying - consumer. According to a recent eMarketer forecast, mobile marketing will reach more than $19 billion globally by 2012. >>