26 more newspapers join QuadrantOne

It has only been in existence for a few weeks but already QuadrantOne has gained ground in the market. Launched by the so-called Big Four newspaper publishers of Gannett, Tribune, Hearst and the New York Times Company, the online ad network for newspapers just signed on 26 more papers from The Newspaper Consortium.

by Kristina Knight

"The Newspaper Consortium takes another giant, logical step in uniting much of the newspaper industry for the benefit of audiences and advertisers,” said Michael Romaner, president of Morris Communication’s Morris DigitalWorks and co-chair of the consortium’s steering committee. “Over the last year, our partnership with Yahoo has driven significant employment revenue for many of our members and set the stage for a continuing series of content and sales initiatives. Together, we are moving quickly into an exciting online future.”

The advertising network makes it simple for advertisers to buy space with newspapers and local broadcasting channels with a single media buy. This gives marketers better access to local, regional and national media buys without the hassle of figuring out how to buy in all of the necessary markets.

With this addition, QuadrantOne's newspaper base has grown to more than 250 newspapers; there are 425 more newspaper in the consortium's database which may be added to the ad network in the future.