BizReport : March 26, 2008 Archive

March 26, 2008 Archive

Email Marketing | March 26, 2008

iPost launches Autotarget technology

Email marketers can now more easily take customer buying behavior data that collects in their sales databases and use it to target emails to specific personas, thanks to iPost's recently launched production release of their Autotarget technology. >>

Email Marketing | March 26, 2008

Q Interactive: Spam definitions need an overhaul

Spam may not be what marketers thought. Or maybe spam is the same but consumers have changed. According to a recent Q Interactive/Marketing Sherpa survey, many consumers believe the definition of spam should be changed to include both "Unsolicited" and "Unwanted". >>

Mobile Marketing | March 26, 2008

Local Solutions Network taps Ringleader for mobile ads

In a bold move for mobile advertising Local Solutions Network has tapped Ringleader, a third-party mobile advertising network, to serve ads exclusively on it's Local Wireless network. Local Wireless is the largest mobile content network in the US, serving more than 50 million impressions per month. >>

Advertising | March 26, 2008

ADSDAQ expands to the UK

Online marketers in the United Kingdom now have another choice in advertising networks. ContextWeb's ADSDAQ Exchange has expanded into the UK. >>

Blogs & Content | March 26, 2008

McDonald's: Burgers, branding and blogs

A burger franchise behemoth has embraced blogging, not to tell the world of new products and promotions, but to facilitate communication among employees and executives. >>