BizReport : March 23, 2008 - March 29, 2008 Archive

March 23, 2008 - March 29, 2008 Archive

Research | March 29, 2008

Newspaper ad revenues fall

Ad spending on U.S. newspaper sites increased in 2007, but this didn’t managed to balance out losses in print ad revenues, which decreased by the largest percent in over 50 years. >>

Social Marketing | March 29, 2008

YouTube gives content publishers Insight

YouTube content publishers and marketers have long been requesting further details about the traffic to their videos. Finally a toolset has been added that goes some way to appeasing them. >>

Research | March 28, 2008

Reports: Google first for traffic, search

Despite gains in the search from other search engines, Google remains the most popular search engine. The online monster is also tops for traffic, according to a recent report from comScore. >>

Mobile Marketing | March 28, 2008

Limbo: Brand recall increases 20% for mobile users

Mobile may still be in the early stages for advertisers, but marketers had better begin integrating mobile campaigns quickly. Why? Because according to a recent report from mobile entertainment community Limbo, mobile advertising brand recall has increased by 20% in Q1, 2008. >>

Social Marketing | March 28, 2008

Adify's widget offers content syndication for publishers

The growth of the widget with social networking consumers has been exponential in the past year. Social networkers are adding widgets for content, video and games to the online and mobile profiles. Now Adify is offering a widget for content syndication that could help publishers gain a great foothold in the online realm. >>

Advertising | March 27, 2008

Use of alternative media to rise

PQ Media predicts that, by 2012, one dollar in every four will be spent on alternative media as advertising strategies change along with consumer habits. >>

Advertising | March 27, 2008

Improved ad targeting for AdWords advertisers

Advertisers can now target ads demographically with a new bidding feature, announces Google AdWords. >>

Research | March 27, 2008

YouTube brand top in U.K.

In just twelve months, the number of Internet users visiting video websites in the U.K. has rocketed, according to recent data released by internet monitoring firm Hitwise. >>

Research | March 27, 2008

Study: Consumers want online customization

Consumers are no longer satisfied with simply finding a good deal after a long search online. They are also unsatisfied with cookie-cutter products that everyone else has. According to a recent Brand Keys study, today's online consumer wants product and service information that is customized to their preferences. >>

Advertising | March 27, 2008

Emerging Media Buying Service launched by Catalyst

Online video, online gaming, social networking. All of these emerging markets are hot properties for marketers but many advertisers aren't sure how to utilize these new markets. Enter a new platform from Catalyst for emerging markets. >>

E-commerce | March 27, 2008

TrialPay offers another solution for advertisers, etailers

According to research, only about 1% of the online population actually buys products online. Whether turning to the Internet solely for research or enjoying cyber window shopping is unclear. What is clear is that if etailers could engage the other 99%, online shopping revenues would go through the roof. >>

Email Marketing | March 26, 2008

iPost launches Autotarget technology

Email marketers can now more easily take customer buying behavior data that collects in their sales databases and use it to target emails to specific personas, thanks to iPost's recently launched production release of their Autotarget technology. >>

Email Marketing | March 26, 2008

Q Interactive: Spam definitions need an overhaul

Spam may not be what marketers thought. Or maybe spam is the same but consumers have changed. According to a recent Q Interactive/Marketing Sherpa survey, many consumers believe the definition of spam should be changed to include both "Unsolicited" and "Unwanted". >>

Mobile Marketing | March 26, 2008

Local Solutions Network taps Ringleader for mobile ads

In a bold move for mobile advertising Local Solutions Network has tapped Ringleader, a third-party mobile advertising network, to serve ads exclusively on it's Local Wireless network. Local Wireless is the largest mobile content network in the US, serving more than 50 million impressions per month. >>

Advertising | March 26, 2008

ADSDAQ expands to the UK

Online marketers in the United Kingdom now have another choice in advertising networks. ContextWeb's ADSDAQ Exchange has expanded into the UK. >>

Blogs & Content | March 26, 2008

McDonald's: Burgers, branding and blogs

A burger franchise behemoth has embraced blogging, not to tell the world of new products and promotions, but to facilitate communication among employees and executives. >>

Advertising | March 25, 2008

YellowPages, SuperPages lead classifieds category

There are two main sources for yellow pages advertising according to a new report from comScore: YellowPages.com and SuperPages.com. The report finds that YellowPages.com and Superpages.com accounted for more than 40% of yellow pages searches during Q4, 2007. >>

Advertising | March 25, 2008

26 more newspapers join QuadrantOne

It has only been in existence for a few weeks but already QuadrantOne has gained ground in the market. Launched by the so-called Big Four newspaper publishers of Gannett, Tribune, Hearst and the New York Times Company, the online ad network for newspapers just signed on 26 more papers from The Newspaper Consortium. >>

Advertising | March 25, 2008

AdBrite launches network partnerships

Online advertising network AdBrite's new partnership program could simplify how online marketers buy and sell ad inventory. The platform allows partners to buy and sell across several different advertising networks from the AdBrite service. >>

Research | March 25, 2008

Women are game for product ads

Where would you expect to find your most responsive 45+ years of age female demographic online? Perhaps not quite where you’d expect to find them, reveals Dynamic Logic. >>

Social Marketing | March 25, 2008

Record traffic levels for Yahoo Buzz publishers

Yahoo may well be on target to increase sales by more than the 70% it predicted if its social news site continues to perform as well for media publishers as it has done during the first few weeks of closed-beta. >>

Advertising | March 25, 2008

Autobytel pimps MyRide.com

Spending on traditional classified ads is dropping and car dealers are looking for more cost-effective ways to generate traffic to their local dealerships. >>

Email Marketing | March 25, 2008

The importance of email sender reputation

Most marketers looking for an email service provider are likely to be most concerned with deliverability, to ensure their messages get through to consumer’s inboxes. But sometimes deliverability has nothing to do with the email service provider and everything to do with the manner in which the email is despatched. >>

Advertising | March 24, 2008

Oridian to serve ads exclusively to Goal.com

Sports-minded advertisers have a new partner, at least in the soccer world. Late last week, online advertising network Oridian, Ltd. Entered into a partnership to provide exclusive ads to Goal.com, the world's highest-trafficked soccer website. >>

Social Marketing | March 24, 2008

New application makes social networking simple for businesses

If you've thought about beginning to socially network on the web but aren't quite sure how to harness the power, a new application from Ringside Networks may be of help. The application makes it simple for any website or business to incorporate Facebook applications into the sites. >>

E-commerce | March 24, 2008

Media Audit: Minorities are shopping more online

Minority groups in America are increasingly turning to the online realm for their shopping. According to a recent report from The Media Audit of the 145 million (surveyed) online shoppers, 58 million are from a minority group. >>