BizReport : March 19, 2008 Archive

March 19, 2008 Archive

Advertising | March 19, 2008

Video advertising in need of standards

A technology-driven media services company has revealed some interesting findings from research carried out to better understand the perceptions and experiences of online video ad buyers. >>

Mobile Marketing | March 19, 2008

iPhone users make most of mobile web

iPhone users are making sure they get the maximum out of their devices, with a large number browsing the mobile web and watching mobile TV. >>

Social Marketing | March 19, 2008

Internet radio: 33M U.S. listeners each week

The number of Americans listening to a radio station online increased during the twelve months to January 2008, according to an annual report from Edison Media Research. >>

Research | March 19, 2008

Report: Email open rates drop end '07

MailerMailer has released a report showing that email open and click rates dropped in the final six months of last year, as well as providing new figures on email opening behavior. >>

Advertising | March 19, 2008

eMarketer revises 2008 Internet ad spend forecasts

eMarketer has knocked its Internet advertising spend forecasts down by almost $2 billion in light of a potential economic rough patch. >>

Advertising | March 19, 2008

GoFish to serve age-appropriate ads to popular game

GoFish and Cookie Jar Entertainment, a children's entertainment company, are teaming up to serve age-appropriate ads to kids playing Cookie Jar's online games. The ads will be served to the upcoming release "Magi-Nation: Battle for the Moonlands". >>

Research | March 19, 2008

TNS to buy Compete, create new metric solution

The merge of TNS Media Intelligence, Compete Inc. and Cymfony will give global marketers greater insight into how their brands and messages are faring globally. TNS announced earlier this month that it would acquire Compete for $75 million. >>

Advertising | March 19, 2008

Channel Intelligence ad network adds 100 brands

More marketers are beginning to sign on with advertising networks, hoping that offering targeted ads to specific content sites will help with the ROI of online campaigns. More than 100 advertisers recently signed on with the global Channel Intelligence ad network. >>