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BizReport : March 17, 2008 Archive

March 17, 2008 Archive

Mobile Marketing | March 17, 2008

Security concerns hamper m-banking, m-commerce

Security and scam concerns are just a couple of the reasons that consumers aren’t embracing mobile banking and shopping, finds an Harris Interactive survey. >>

E-commerce | March 17, 2008

Study: Multi-channel customer service disappoints

Many websites are still making their customers jump through hoops to find answers to simple questions, finds the latest of Transversal’s annual customer service studies. >>

Advertising | March 17, 2008

Break Media debuts high resolution vid ad option

High def television was first. Now online video ads are going high-res, too. Break Media has rolled out a new video advertising option with better definition that is likely to grab consumers' attention. The ad unit expands cross-screen when engaged. >>

Viral Marketing | March 17, 2008

1 in 3 videos viewed on YouTube

YouTube continues to hold on to the top spot for American video downloads. According to the latest information from comScore, YouTube accounted for 1 in 3 video downloads in the US during January. >>

Advertising | March 17, 2008

Kontera launches in-text ad targeting solution

Can you contextually target ads according to site content, video and images? You can now with a new advertising offering from in-text ad provider Kontera. The new offering is said to increase ad engagement by 20%. >>

E-commerce | March 17, 2008

OFT web sweep analysis revealed

Over 500 UK-based retailers’ websites were examined for the Office of Fair Trading’s latest web sweep, as they sought to identify websites not upholding their regulations and continued to raise awareness among online retailers. >>


Featured White Papers:

Extraordinary Customer Service
Is Your Customer a Satisfied Customer? Learn the Best Practices For Improving the Customer Experience. >>

Search Engine Optimization and Pay-Per-Click: A Holistic Approach
Learn how pay-per-click (PPC) and natural search engine optimization (SEO) can work hand in hand to help your business better connect with new customers. >>

12 SEO Campaign Killers
Learn what not to do when launching a Search Engine Optimization (SEO) campaign to attract more visitors, leads and sales. >>

Social Media Marketing: 12 Essential Tips for Success
Learn how to effectively engage customer communities with a new, social marketing mix. >>

Featured Magazines:

Successful Promotions
Shows you how effective imprinted promotional items can be for any kind of campaign. >>

Direct
Covers every aspect of Direct marketing, including postal and regulatory issues, creative, lists, customer relationship management and database marketing. >>

Featured Research

  • Search Marketing Benchmark Guide 2008
    All new practical, fact-based search marketing data on what works and what doesn’t - essential for search marketing (PPC & SEO) budget planning.