BizReport : March 14, 2008 Archive

March 14, 2008 Archive

Research | March 14, 2008

More net users in China than U.S.

Continued economic growth and improved broadband infrastructure have driven the number of Internet users in China to new heights. >>

Loyalty Marketing | March 14, 2008

Coupons: From clipping to clicking

A new service launched today by AOL could signal the end of coupon clipping and the beginning of coupon clicking. >>

Research | March 14, 2008

Community category added to OPA reporting

A fifth category has been added to the Online Publishers Association’s Internet Activity Index which reflects the importance of social networking websites. >>

Research | March 14, 2008

Younger news readers don't read newspapers

The generation gap for newspapers continues to grow, and that is not good news for marketers focused on print publications. According to a recent comScore report, younger news readers are not getting their news fixes from newspapers. They are reading news online. >>

Mobile Marketing | March 14, 2008

Mobile video ads to be served on The Weather Channel

The Weather Channel (TWC) is adding two new advertising sources for online marketers. First, video ads are being added to their mobile offerings for the coming year; then a new ad placement offering is available for local advertisers. According to TWC these placements should result in higher ROI for mobile marketers. >>

Social Marketing | March 14, 2008

AOL/Bebo buy could create second-largest social platform

In a move that should help them secure a bigger slice of the social networking world, AOL has entered into an agreement to purchase social platform Bebo. The social platform boasts 40 million unique users worldwide; once joined with AOL's AIM and ICQ systems AOL that number will grow to 80 million uniques. >>