BizReport : March 13, 2008 Archive

March 13, 2008 Archive

E-commerce | March 13, 2008

Online auto insurance policy sales up

More consumers than ever are researching and purchasing their auto insurance online, according to a recent report from comScore. >>

Advertising | March 13, 2008

Google announces Ad Manager

Just one day after the completion of the $3.1 billion DoubleClick Inc. acquisition, Google has announced a new, and free, ad serving platform. >>

Research | March 13, 2008

Former AOL, Microsoft execs sign on with self-serve ad platform

Small and medium sized businesses may get some indirect help from two heavyweights in the online advertising world. This week, self-service advertising platform AdReady announced that former AOL Vice-President Mark Feldman and former Microsoft Direct of Project Management Saleel Sathe have joined their firm. >>

Advertising | March 13, 2008

ANA: Marketers need to concentrate integration efforts

With so many advertising opportunities - print, radio, television, online, mobile, online video, search and the list goes on - many marketers are becoming well-versed in cross-channel campaigns. Integrating their marketing messages so that only one message is hear is crucial for advertisers but according to the Association of National Advertisers (ANA), more integration efforts need to be made. >>

Research | March 13, 2008

68% of Americans feel "disconnect anxiety"

Americans are quickly becoming a nation of always on consumers, making the Internet an even more viable option for a number of marketers. According to a recent study from Solutions Research Group, 27% of Americans feel "acute" anxiety when disconnected from the Internet or their mobiles; 68% feel some level of anxiety. >>