BizReport : March 5, 2008 Archive

March 5, 2008 Archive

Research | March 05, 2008

In-game ad spend to double

Video-game scenery is set to change over the next few years as spending on in-game advertising is forecast to double. >>

Mobile Marketing | March 05, 2008

23% mobile users recall ad encounter

According to Nielsen’s bi-annual Mobile Advertising Report, the number of consumers who encounter and interact with mobile advertising is on the rise. >>

Blogs & Content | March 05, 2008

Bloggers beware, ad scam circulates

One company’s faith in a third party to handle its online marketing has led to accusations of spam, suspicions of scam and a dodgy reputation. >>

Research | March 05, 2008

eBay increases their profile in Germany

Online shopping and auction websites continue to have a strong hold on German consumers. According to the latest metrics from comScore, German consumers turned to travel sites to shop for vacation deals and turned to eBay to find product deals. >>

Trends & Ideas | March 05, 2008

Hearst, ClearSpring partner for widgets

A new content widget is available that should appeal to magazine and media readers. Publisher Hearst and ClearSpring, a widget creator, have teamed up to create the content-based widgets for The Daily Green news and Seventeen magazine. >>

Mobile Marketing | March 05, 2008

Mobile Broadband increases more than 100%

Now may be the perfect time to advertise on the mobile Internet. According to the latest research from metrics firm comScore, mobile broadband use increase 157% in 2007. Don't let that number fool you. The total number of mobile web users is still only about 1%. It is clear, though, that more users are logging on which means advertisers shouldn't be far behind.. >>