BizReport : March 4, 2008 Archive

March 4, 2008 Archive

Mobile Marketing | March 04, 2008

Report: Free Is The Key to Mobile Video Adoption

Everybody wants a freebie, but according to a joint report from Parks Associates and the Entertainment Technology Center at USC free may be key for mobile users. The report found that using free mobile video content is a good way to increase ticket sales at movie theaters. >>

E-commerce | March 04, 2008

Channel Intelligence Launches CPA Ad Network

A new advertising network from Channel Intelligence promises high-converting leads in the traffic it sends to retailer website. The cost-per-action model makes it easy for consumers to purchase etailer's products from their preferred platform. For retailers, the platform offers a high ROI because retailers only pay when consumers make a purchase. >>

Research | March 04, 2008

How To Target The Successful Businesswoman

More women sign on to launch their own businesses each year, and though their businesses are just like male-owned businesses, attracting successful businesswomen is not the same as targeting successful businessmen. A recent report from the Center for Women's Business Research indicates that women and technology goes hand in hand, a plus for online marketers. >>

Advertising | March 04, 2008

New tool to forecast online ad buys

A new tool that will enable agencies and advertisers to compare the cost of Internet buys to the market as a whole is to be launched. >>

Research | March 04, 2008

Canadian adults online more than teens

Teens may have a reputation for being surgically attached to the Internet, but new research into the online behavior of Canadian adults and teens shows that adults lead the way in time spent online. >>