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BizReport : March 3, 2008 Archive
March 3, 2008 Archive
Advertising | March 03, 2008
First automated ad network turned on
In what could be an online first, a fully automated ad network has been launched that blends multiple targeting and pricing approaches to best place ads and maximize ROI. >>
Social Marketing | March 03, 2008
Marketing agencies lack social media know-how
How clued-up is your marketing agency? If a recent report is anything to go by, your agency probably isn’t sufficiently “in-the-know” to successfully service your social media needs. >>
Research | March 03, 2008
Survey: Internet primary source of news
The Internet is now the most frequently used and important source of news in the U.S., outweighing newspapers, television and radio, according to a recent survey by We Media/Zogby Interactive. >>
Social Marketing | March 03, 2008
Social networks are good for PR but not advertising
According to trends within WPP Group's marketing and communications services social networks may not be effective for advertising. According to a year end report from WPP, social networks worked well for public relations but didn't have the same effect on advertising efforts. >>
Research | March 03, 2008
Japanese surfers are interested in education
There is more going on with Japanese surfers than visiting social networking or media websites. As the New Year moves full steam ahead, Japanese surfers have become very interested in bettering themselves through education and career planning. >>
Search Marketing | March 03, 2008
Engine Ready: Convert more users with brand-driven traffic
According to a recent report from Engine Ready, an SEO and analytics firm, search traffic may not be as beneficial as traffic garnered from users typing in a URL. The study found that brand-driven traffic - traffic that lands at an etailers by directly typing in an address - is more likely to convert. >>
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