Japanese consumers are increasingly turning to the Internet for gift ideas and shopping. According to a new report from metrics firm comScore, gifting sites were a huge boon to etailers because of Japanese consumers in February. Retail-Food websites were also big gainers for the month. >>

Research | March 31, 2008

SRG: Women lead in tech adoption

For several years men, specifically men between the ages of 18 and 24, have been thought to be the most important group of early adopters for marketers. This could be changing. According to a recent Solutions Research Group report, women are adopting social media, online television and gaming use at a faster rate than other demographics. >>

Mobile Marketing | March 31, 2008

Forecast: Mobile to reach $19 billion by 2012

Consumers can expect to see many more advertisements on their mobiles in the coming years and marketers can look forward to a more engaged - and buying - consumer. According to a recent eMarketer forecast, mobile marketing will reach more than $19 billion globally by 2012. >>

Research | March 29, 2008

Newspaper ad revenues fall

Ad spending on U.S. newspaper sites increased in 2007, but this didn’t managed to balance out losses in print ad revenues, which decreased by the largest percent in over 50 years. >>

Social Marketing | March 29, 2008

YouTube gives content publishers Insight

YouTube content publishers and marketers have long been requesting further details about the traffic to their videos. Finally a toolset has been added that goes some way to appeasing them. >>

Research | March 28, 2008

Reports: Google first for traffic, search

Despite gains in the search from other search engines, Google remains the most popular search engine. The online monster is also tops for traffic, according to a recent report from comScore. >>

Mobile Marketing | March 28, 2008

Limbo: Brand recall increases 20% for mobile users

Mobile may still be in the early stages for advertisers, but marketers had better begin integrating mobile campaigns quickly. Why? Because according to a recent report from mobile entertainment community Limbo, mobile advertising brand recall has increased by 20% in Q1, 2008. >>

Social Marketing | March 28, 2008

Adify's widget offers content syndication for publishers

The growth of the widget with social networking consumers has been exponential in the past year. Social networkers are adding widgets for content, video and games to the online and mobile profiles. Now Adify is offering a widget for content syndication that could help publishers gain a great foothold in the online realm. >>

Advertising | March 27, 2008

Use of alternative media to rise

PQ Media predicts that, by 2012, one dollar in every four will be spent on alternative media as advertising strategies change along with consumer habits. >>

Advertising | March 27, 2008

Improved ad targeting for AdWords advertisers

Advertisers can now target ads demographically with a new bidding feature, announces Google AdWords. >>

Research | March 27, 2008

YouTube brand top in U.K.

In just twelve months, the number of Internet users visiting video websites in the U.K. has rocketed, according to recent data released by internet monitoring firm Hitwise. >>

Research | March 27, 2008

Study: Consumers want online customization

Consumers are no longer satisfied with simply finding a good deal after a long search online. They are also unsatisfied with cookie-cutter products that everyone else has. According to a recent Brand Keys study, today's online consumer wants product and service information that is customized to their preferences. >>

Advertising | March 27, 2008

Emerging Media Buying Service launched by Catalyst

Online video, online gaming, social networking. All of these emerging markets are hot properties for marketers but many advertisers aren't sure how to utilize these new markets. Enter a new platform from Catalyst for emerging markets. >>

E-commerce | March 27, 2008

TrialPay offers another solution for advertisers, etailers

According to research, only about 1% of the online population actually buys products online. Whether turning to the Internet solely for research or enjoying cyber window shopping is unclear. What is clear is that if etailers could engage the other 99%, online shopping revenues would go through the roof. >>

Email Marketing | March 26, 2008

iPost launches Autotarget technology

Email marketers can now more easily take customer buying behavior data that collects in their sales databases and use it to target emails to specific personas, thanks to iPost's recently launched production release of their Autotarget technology. >>

Email Marketing | March 26, 2008

Q Interactive: Spam definitions need an overhaul

Spam may not be what marketers thought. Or maybe spam is the same but consumers have changed. According to a recent Q Interactive/Marketing Sherpa survey, many consumers believe the definition of spam should be changed to include both "Unsolicited" and "Unwanted". >>

Mobile Marketing | March 26, 2008

Local Solutions Network taps Ringleader for mobile ads

In a bold move for mobile advertising Local Solutions Network has tapped Ringleader, a third-party mobile advertising network, to serve ads exclusively on it's Local Wireless network. Local Wireless is the largest mobile content network in the US, serving more than 50 million impressions per month. >>

Advertising | March 26, 2008

ADSDAQ expands to the UK

Online marketers in the United Kingdom now have another choice in advertising networks. ContextWeb's ADSDAQ Exchange has expanded into the UK. >>

Blogs & Content | March 26, 2008

McDonald's: Burgers, branding and blogs

A burger franchise behemoth has embraced blogging, not to tell the world of new products and promotions, but to facilitate communication among employees and executives. >>

Advertising | March 25, 2008

YellowPages, SuperPages lead classifieds category

There are two main sources for yellow pages advertising according to a new report from comScore: YellowPages.com and SuperPages.com. The report finds that YellowPages.com and Superpages.com accounted for more than 40% of yellow pages searches during Q4, 2007. >>

Advertising | March 25, 2008

26 more newspapers join QuadrantOne

It has only been in existence for a few weeks but already QuadrantOne has gained ground in the market. Launched by the so-called Big Four newspaper publishers of Gannett, Tribune, Hearst and the New York Times Company, the online ad network for newspapers just signed on 26 more papers from The Newspaper Consortium. >>

Advertising | March 25, 2008

AdBrite launches network partnerships

Online advertising network AdBrite's new partnership program could simplify how online marketers buy and sell ad inventory. The platform allows partners to buy and sell across several different advertising networks from the AdBrite service. >>

Research | March 25, 2008

Women are game for product ads

Where would you expect to find your most responsive 45+ years of age female demographic online? Perhaps not quite where you’d expect to find them, reveals Dynamic Logic. >>

Social Marketing | March 25, 2008

Record traffic levels for Yahoo Buzz publishers

Yahoo may well be on target to increase sales by more than the 70% it predicted if its social news site continues to perform as well for media publishers as it has done during the first few weeks of closed-beta. >>

Advertising | March 25, 2008

Autobytel pimps MyRide.com

Spending on traditional classified ads is dropping and car dealers are looking for more cost-effective ways to generate traffic to their local dealerships. >>

Email Marketing | March 25, 2008

The importance of email sender reputation

Most marketers looking for an email service provider are likely to be most concerned with deliverability, to ensure their messages get through to consumer’s inboxes. But sometimes deliverability has nothing to do with the email service provider and everything to do with the manner in which the email is despatched. >>

Advertising | March 24, 2008

Oridian to serve ads exclusively to Goal.com

Sports-minded advertisers have a new partner, at least in the soccer world. Late last week, online advertising network Oridian, Ltd. Entered into a partnership to provide exclusive ads to Goal.com, the world's highest-trafficked soccer website. >>

Social Marketing | March 24, 2008

New application makes social networking simple for businesses

If you've thought about beginning to socially network on the web but aren't quite sure how to harness the power, a new application from Ringside Networks may be of help. The application makes it simple for any website or business to incorporate Facebook applications into the sites. >>

E-commerce | March 24, 2008

Media Audit: Minorities are shopping more online

Minority groups in America are increasingly turning to the online realm for their shopping. According to a recent report from The Media Audit of the 145 million (surveyed) online shoppers, 58 million are from a minority group. >>

Research | March 21, 2008

Hitwise: Question/Answer website business is booming

Advertisers may want to pay a little more attention to those question and answer websites. According to a new report from Hitwise, visits to Q&A websites increase by nearly 120% between March 17, 2007 and March 15, 2008. >>

Advertising | March 21, 2008

How marketers can buy ads with real-time research

When campaigns are performing well most marketers want to quickly buy more ad placements to gain an even higher ROI. The problem is getting that real-time information and being able to quickly place ads for optimized performance. Enter the Agency Trading Desk from AdsDaq Exchange. >>

Trends & Ideas | March 21, 2008

Magnify360 allows on-site behavioral targeting

Targeting consumers based on past behaviors is nothing new. Differentiating between two behaviors from the same consumer is, but that is exactly what is offered through the Magnify360 platform. In most cases behavioral targeting is used only on advertising but the Magnify360 platform targets within marketers' websites. >>

Trends & Ideas | March 20, 2008

Widemile launches browser-based platform

Advertisers now have the chance to test campaign performance at the landing page and interior website pages thanks to a new browser-based platform. Widemile, a tech marketing startup, recently released the platform which allows marketers to test several variations of a marketing site. >>

Social Marketing | March 20, 2008

How to make the most out of social marketing

It seems there is no getting away from social marketing because more and more consumers are turning to social platforms, not only to meet people but also to make purchasing decisions. A new study from TNS Media Intelligence/Cymfony could help marketers with a social media strategy. >>

Research | March 20, 2008

comScore: Emerging markets key to online growth

In 1996, US users accounted for 66% of the world's Internet population. That is only one of many things that have changed in the past twelve years. According to a recent comScore report, only 22% of the world's online population is now from the US and emerging markets are pushing growth in the digital realm. >>

Advertising | March 19, 2008

Video advertising in need of standards

A technology-driven media services company has revealed some interesting findings from research carried out to better understand the perceptions and experiences of online video ad buyers. >>

Mobile Marketing | March 19, 2008

iPhone users make most of mobile web

iPhone users are making sure they get the maximum out of their devices, with a large number browsing the mobile web and watching mobile TV. >>

Social Marketing | March 19, 2008

Internet radio: 33M U.S. listeners each week

The number of Americans listening to a radio station online increased during the twelve months to January 2008, according to an annual report from Edison Media Research. >>

Research | March 19, 2008

Report: Email open rates drop end '07

MailerMailer has released a report showing that email open and click rates dropped in the final six months of last year, as well as providing new figures on email opening behavior. >>

Advertising | March 19, 2008

eMarketer revises 2008 Internet ad spend forecasts

eMarketer has knocked its Internet advertising spend forecasts down by almost $2 billion in light of a potential economic rough patch. >>

Advertising | March 19, 2008

GoFish to serve age-appropriate ads to popular game

GoFish and Cookie Jar Entertainment, a children's entertainment company, are teaming up to serve age-appropriate ads to kids playing Cookie Jar's online games. The ads will be served to the upcoming release "Magi-Nation: Battle for the Moonlands". >>

Research | March 19, 2008

TNS to buy Compete, create new metric solution

The merge of TNS Media Intelligence, Compete Inc. and Cymfony will give global marketers greater insight into how their brands and messages are faring globally. TNS announced earlier this month that it would acquire Compete for $75 million. >>

Advertising | March 19, 2008

Channel Intelligence ad network adds 100 brands

More marketers are beginning to sign on with advertising networks, hoping that offering targeted ads to specific content sites will help with the ROI of online campaigns. More than 100 advertisers recently signed on with the global Channel Intelligence ad network. >>

Advertising | March 18, 2008

Yahoo, Click Forensics team up to tackle click fraud

Yahoo has become the first search engine to work with a third party click-tracking company to ensure online advertisers are getting what they pay for. >>

Advertising | March 18, 2008

Microsoft expands online advertising arsenal

Microsoft makes more moves in its bid to dominate online advertising, and has purchased ad management solutions firm Rapt. >>

E-commerce | March 18, 2008

Local search the next trend for ecommerce

In the beginning days of ecommerce offering free shipping or online coupons was enough of an incentive to draw online shoppers. Research shows, however, that now consumers expect free shipping. That isn't the only change: consumers want products instantly but do not want to drive all over their city looking for a specific item. >>

Research | March 18, 2008

Marchex: Local Online Ads Continue to Rise

Look for more of the same in 2008. That, according to a new report from local online advertising solution Marchex, which predicts that local online advertising will continue to rise, national advertisers will move into local advertising and that advertisers will increase their use of geographical targeting. >>

Research | March 18, 2008

Report: Some consumers would do away with packaging

Clever packaging may not be as necessary to consumers as originally thought. Though unique or colorful packaging may catch a consumer's attention, a new study from Nielsen finds that more than half of US consumers would get rid of all consumer packaging if it would benefit the environment. >>

Mobile Marketing | March 17, 2008

Security concerns hamper m-banking, m-commerce

Security and scam concerns are just a couple of the reasons that consumers aren’t embracing mobile banking and shopping, finds an Harris Interactive survey. >>

E-commerce | March 17, 2008

Study: Multi-channel customer service disappoints

Many websites are still making their customers jump through hoops to find answers to simple questions, finds the latest of Transversal’s annual customer service studies. >>

Advertising | March 17, 2008

Break Media debuts high resolution vid ad option

High def television was first. Now online video ads are going high-res, too. Break Media has rolled out a new video advertising option with better definition that is likely to grab consumers' attention. The ad unit expands cross-screen when engaged. >>

Viral Marketing | March 17, 2008

1 in 3 videos viewed on YouTube

YouTube continues to hold on to the top spot for American video downloads. According to the latest information from comScore, YouTube accounted for 1 in 3 video downloads in the US during January. >>

Advertising | March 17, 2008

Kontera launches in-text ad targeting solution

Can you contextually target ads according to site content, video and images? You can now with a new advertising offering from in-text ad provider Kontera. The new offering is said to increase ad engagement by 20%. >>

E-commerce | March 17, 2008

OFT web sweep analysis revealed

Over 500 UK-based retailers’ websites were examined for the Office of Fair Trading’s latest web sweep, as they sought to identify websites not upholding their regulations and continued to raise awareness among online retailers. >>

Research | March 14, 2008

More net users in China than U.S.

Continued economic growth and improved broadband infrastructure have driven the number of Internet users in China to new heights. >>

Loyalty Marketing | March 14, 2008

Coupons: From clipping to clicking

A new service launched today by AOL could signal the end of coupon clipping and the beginning of coupon clicking. >>

Research | March 14, 2008

Community category added to OPA reporting

A fifth category has been added to the Online Publishers Association’s Internet Activity Index which reflects the importance of social networking websites. >>

Research | March 14, 2008

Younger news readers don't read newspapers

The generation gap for newspapers continues to grow, and that is not good news for marketers focused on print publications. According to a recent comScore report, younger news readers are not getting their news fixes from newspapers. They are reading news online. >>

Mobile Marketing | March 14, 2008

Mobile video ads to be served on The Weather Channel

The Weather Channel (TWC) is adding two new advertising sources for online marketers. First, video ads are being added to their mobile offerings for the coming year; then a new ad placement offering is available for local advertisers. According to TWC these placements should result in higher ROI for mobile marketers. >>

Social Marketing | March 14, 2008

AOL/Bebo buy could create second-largest social platform

In a move that should help them secure a bigger slice of the social networking world, AOL has entered into an agreement to purchase social platform Bebo. The social platform boasts 40 million unique users worldwide; once joined with AOL's AIM and ICQ systems AOL that number will grow to 80 million uniques. >>

E-commerce | March 13, 2008

Online auto insurance policy sales up

More consumers than ever are researching and purchasing their auto insurance online, according to a recent report from comScore. >>

Advertising | March 13, 2008

Google announces Ad Manager

Just one day after the completion of the $3.1 billion DoubleClick Inc. acquisition, Google has announced a new, and free, ad serving platform. >>

Research | March 13, 2008

Former AOL, Microsoft execs sign on with self-serve ad platform

Small and medium sized businesses may get some indirect help from two heavyweights in the online advertising world. This week, self-service advertising platform AdReady announced that former AOL Vice-President Mark Feldman and former Microsoft Direct of Project Management Saleel Sathe have joined their firm. >>

Advertising | March 13, 2008

ANA: Marketers need to concentrate integration efforts

With so many advertising opportunities - print, radio, television, online, mobile, online video, search and the list goes on - many marketers are becoming well-versed in cross-channel campaigns. Integrating their marketing messages so that only one message is hear is crucial for advertisers but according to the Association of National Advertisers (ANA), more integration efforts need to be made. >>

Research | March 13, 2008

68% of Americans feel "disconnect anxiety"

Americans are quickly becoming a nation of always on consumers, making the Internet an even more viable option for a number of marketers. According to a recent study from Solutions Research Group, 27% of Americans feel "acute" anxiety when disconnected from the Internet or their mobiles; 68% feel some level of anxiety. >>

Search Marketing | March 12, 2008

Yell.com launches netReach ad network

Britain’s leading directory publisher, Yell.com, will launch its own ad network this month to provide their clients with an expanded web presence. >>

Research | March 12, 2008

Silver surfers serious about online security

In light of their uber-use of technology, you’d assume that younger generations of Internet users would be savvier than older, less technologically-submerged age groups. But are they? >>

E-commerce | March 12, 2008

Increase payment methods, increase sales

More and more Americans are opting to use alternative payment methods online, according to a recent survey by Forrester Research, and retailers should be aware that implementing multiple payment methods could increase sales. >>

Mobile Marketing | March 12, 2008

Large grocer signs on for mobile coupons

Packaged goods companies are beginning to adopt a more proactive stance to the mobile realm. With the help of CellFire, a mobile coupon company, many CPG brands including General Mills and Kimberly-Clark are testing a system which will deliver coupons to Kroger consumers via their mobiles. >>

Advertising | March 12, 2008

Marketers cannot only target kids through television

Forget about catching a kid's attention with Saturday morning cartoons or after-school sit-coms. Today's marketers needs to do more because today's kids are superior multi-taskers and can often be found watching television, surfing the Internet and chatting on their mobiles at the same time. >>

Social Marketing | March 12, 2008

Wealthy consumers surf the social networks

Targeting a wealthy consumer base may be simpler than some online marketers realized. According to a recent WealthSurvey from the Luxury Institute about 60% of wealthy consumers visit social networks. >>

Research | March 11, 2008

Does online ageism exist?

Is web content aimed at all ages or is it being targeted mainly toward younger users? Recent data from Burst Media has the answer. >>

Email Marketing | March 11, 2008

Spammers crack Gmail CAPTCHA

Mechanisms put in place by Gmail to prevent bots creating new accounts being opened and used by spammers have been cracked, leading to a surge in spam. >>

Research | March 11, 2008

Digital magazine readers pay ads more attention

Consumers pay more attention to ads in digital magazines than they do their print counterparts, according to recent research, and most are very or extremely happy with their digital magazine experiences. >>

Research | March 11, 2008

Auto dealerships increasingly web savvy

Auto dealerships are becoming savvier in their use of the Internet and are spending more of their ad dollars online, according to a recent Kelsey Group survey. >>

Blogs & Content | March 11, 2008

comScore: Bloggers consume high rates of online information

Here is one more reason to target bloggers or to advertise on highly trafficked blogs: turns out bloggers don't just provide content. They consume it. According to a recent comScore study, bloggers are heavy consumers of news and entertainment content. >>

Viral Marketing | March 11, 2008

Jivox launches video ad platform for small businesses

A new self-serve ad platform is now available for small and medium sized businesses interested in online video. The platform, from Jivox, offers users the ability to create and target ads with one buy. >>

Advertising | March 11, 2008

PQ Media: branded entertainment grows 14%

Though the economy in the US is slowing, one advertising category is not. According to a recent report from PQ Media, branded entertainment grew more than 14% in 2007 to reach $22.3 billion. >>

| March 10, 2008

AdWords: Load time metric confirmed, exclusion tool expanded

After much online chat about Google’s addition of page load time to Quality Score metrics, the search engine confirms and explains its moves, while also making another change to their services. >>

Research | March 10, 2008

Survey: Many TV viewers double-dip

Watching television and surfing the Internet is something that many people do, but at the same time? Yes, according to a new survey by Harris Interactive on behalf of video search outfit Blinx. >>

Research | March 10, 2008

BrandGames, Deloitte partner to teach kids

Reaching teens on the Internet seems to be solid business practice in the past few years. Now Deloitte & Touche USA and BrandGames are trying to reach teens on the Internet about business. The platform allows teens to create an avatar and interact with real-world business problems and solutions. >>

Mobile Marketing | March 10, 2008

M:Metrics to track mobile ads in the UK

M:Metrics, a leader in measuring mobile advertising, is taking mobile measurement one step further for UK mobile marketers. M:Ad is a new tracking service for mobile advertisers so that they can better understand what effect their ad campaigns are having on users. In an initial report, researchers found that nearly 40% of all UK mobile ads are being placed by Electronic Arts, Glu and Ebay. >>

Advertising | March 10, 2008

March Madness promises ad boon

As the NCAA's major basketball conferences gear up for their tournaments, advertisers are also gearing up. Once the final conference tourney's are completed later this week, the NCAA Selection Show takes center stage and after that the 19-day event basketball fans know as "March Madness". >>

Mobile Marketing | March 10, 2008

Marketers test mobile coupons

This year could be the year that mobile coupons play a more prominent role in driving traffic and sales, and several bigwigs have already put their money where their cell phone is. >>

E-commerce | March 07, 2008

Amazon goes from books to booze

It’s Friday, so what better way to end the week than with a drop of wine. If you plan ahead you could even order it from the Internet’s very own big-box outfit – Amazon. >>

Research | March 07, 2008

Study: Shoppers want better online support

Customer service doesn't count only in brick-and-mortar stores. According to a recent study from Inquira and ServiceXRG suggests that online customer service is failing many consumers and nearly half of consumers feel the information provided by most company website is not adequate. >>

Research | March 07, 2008

Study: Politicos should increase online spending

For perhaps the first time, the Internet has a good chance of influencing a presidential election in the United States. But, that will only occur if politicos increase their online spending according to a recent report. >>

Domain Names | March 07, 2008

VeriSign: Millions more domain names registered in 2007

Millions of Internet domain names were registered in 2007, and a slightly larger proportion of them were renewed, finds a recent VeriSign report. >>

E-commerce | March 07, 2008

CPC for video ads from Advertising.com

Advertising.com announces it is bringing cost-per-click to video advertising with a new product based on their AdLearn technology. >>

Advertising | March 06, 2008

Yahoo intro's new video ad formats

The video advertising market is growing, and so is the number of video ad formats being offered by Yahoo. >>

Search Marketing | March 06, 2008

AdWords updates Quality Score metric factors

Google AdWords has added a new quality score metric, but it took an observant user to bring it to the attention of the Internet community. >>

Advertising | March 06, 2008

Spot Runner Acquires Weblistic

Local business have a new place to buy ads across the board. Spot Runner, an online ad and media buying company, acquired Weblistic, a local business ad solution firm, earlier this week. The movies predicted to change the way local businesses buy online ads. >>

E-commerce | March 06, 2008

Krillion allows users to search locally for products

The next step in local advertising has arrived at Krillion.com. Many studies have shown that a detriment to online shopping is that some consumers don't want to wait for delivery. Many stores are now offering local pick-up. Krillion.com is taking that one step further and allowing consumers to search online for local product locations. >>

Viral Marketing | March 06, 2008

VideoCensus: 5.9 billion video clips viewed

More than 116 million viewers logged on to watch online video clips to the tune of more than 5.9 billion video downloads in January. On average, viewers spent more than 120 minutes with online video and downloaded more than 50 streams per person. >>

Research | March 05, 2008

In-game ad spend to double

Video-game scenery is set to change over the next few years as spending on in-game advertising is forecast to double. >>

Mobile Marketing | March 05, 2008

23% mobile users recall ad encounter

According to Nielsen’s bi-annual Mobile Advertising Report, the number of consumers who encounter and interact with mobile advertising is on the rise. >>

Blogs & Content | March 05, 2008

Bloggers beware, ad scam circulates

One company’s faith in a third party to handle its online marketing has led to accusations of spam, suspicions of scam and a dodgy reputation. >>

Research | March 05, 2008

eBay increases their profile in Germany

Online shopping and auction websites continue to have a strong hold on German consumers. According to the latest metrics from comScore, German consumers turned to travel sites to shop for vacation deals and turned to eBay to find product deals. >>

Trends & Ideas | March 05, 2008

Hearst, ClearSpring partner for widgets

A new content widget is available that should appeal to magazine and media readers. Publisher Hearst and ClearSpring, a widget creator, have teamed up to create the content-based widgets for The Daily Green news and Seventeen magazine. >>

Mobile Marketing | March 05, 2008

Mobile Broadband increases more than 100%

Now may be the perfect time to advertise on the mobile Internet. According to the latest research from metrics firm comScore, mobile broadband use increase 157% in 2007. Don't let that number fool you. The total number of mobile web users is still only about 1%. It is clear, though, that more users are logging on which means advertisers shouldn't be far behind.. >>

Mobile Marketing | March 04, 2008

Report: Free Is The Key to Mobile Video Adoption

Everybody wants a freebie, but according to a joint report from Parks Associates and the Entertainment Technology Center at USC free may be key for mobile users. The report found that using free mobile video content is a good way to increase ticket sales at movie theaters. >>

E-commerce | March 04, 2008

Channel Intelligence Launches CPA Ad Network

A new advertising network from Channel Intelligence promises high-converting leads in the traffic it sends to retailer website. The cost-per-action model makes it easy for consumers to purchase etailer's products from their preferred platform. For retailers, the platform offers a high ROI because retailers only pay when consumers make a purchase. >>

Research | March 04, 2008

How To Target The Successful Businesswoman

More women sign on to launch their own businesses each year, and though their businesses are just like male-owned businesses, attracting successful businesswomen is not the same as targeting successful businessmen. A recent report from the Center for Women's Business Research indicates that women and technology goes hand in hand, a plus for online marketers. >>

Advertising | March 04, 2008

New tool to forecast online ad buys

A new tool that will enable agencies and advertisers to compare the cost of Internet buys to the market as a whole is to be launched. >>

Research | March 04, 2008

Canadian adults online more than teens

Teens may have a reputation for being surgically attached to the Internet, but new research into the online behavior of Canadian adults and teens shows that adults lead the way in time spent online. >>

Advertising | March 03, 2008

First automated ad network turned on

In what could be an online first, a fully automated ad network has been launched that blends multiple targeting and pricing approaches to best place ads and maximize ROI. >>

Social Marketing | March 03, 2008

Marketing agencies lack social media know-how

How clued-up is your marketing agency? If a recent report is anything to go by, your agency probably isn’t sufficiently “in-the-know” to successfully service your social media needs. >>

Research | March 03, 2008

Survey: Internet primary source of news

The Internet is now the most frequently used and important source of news in the U.S., outweighing newspapers, television and radio, according to a recent survey by We Media/Zogby Interactive. >>

Social Marketing | March 03, 2008

Social networks are good for PR but not advertising

According to trends within WPP Group's marketing and communications services social networks may not be effective for advertising. According to a year end report from WPP, social networks worked well for public relations but didn't have the same effect on advertising efforts. >>

Research | March 03, 2008

Japanese surfers are interested in education

There is more going on with Japanese surfers than visiting social networking or media websites. As the New Year moves full steam ahead, Japanese surfers have become very interested in bettering themselves through education and career planning. >>

Search Marketing | March 03, 2008

Engine Ready: Convert more users with brand-driven traffic

According to a recent report from Engine Ready, an SEO and analytics firm, search traffic may not be as beneficial as traffic garnered from users typing in a URL. The study found that brand-driven traffic - traffic that lands at an etailers by directly typing in an address - is more likely to convert. >>

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