Search BizReport
News by Topic
Marketing
- Advertising
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
Beyond Marketing
BizReport : Internet : February 10, 2008
Yahoo tells Microsoft $44.6 billion not enough
Reports are circulating of a letter from Yahoo, to be made public on Monday, rejecting Microsoft’s buy-out bid of $31 a share. Why? It would appear they're hanging out for more money.
Yahoo isn’t happy with the $44.6 billion buy-out bid offered by Microsoft, according to reports currently circulating, including on Bloomberg and the New York Times.
Unhappy with the $31 a share offer, Yahoo appears to be holding out for around $40 a share, despite recent financial struggles. This would mean an increase in Microsoft’s bid of around $12 billion.
“A lot of this is gamesmanship on the part of Yahoo,'' said Scott Kessler, an equity analyst at Standard & Poor's in New York, via Bloomberg.
“Microsoft is well aware that Yahoo doesn't have any other options. What this is about is how much Microsoft wants Yahoo and how much time they're willing to wait to get this deal done.''
Some industry analysts believe Yahoo could explore new business strategies including, they speculate, outsourcing its search-ad functions to Google.
Subscribe to BizReport
Latest Headlines
- Will Yahoo Glue Pages stick?
- Coupon, comparison sites experience traffic growth
- Google Friend Connect: Socialising the web
- Tjoos launches recommendation platform
- Nielsen: Social networkers are going mobile
- Hitwise: MySpace takes 3/4 of the social networking pie
- Time-shifting technology threatens commercials
- Will consumers unplug TV services for online video?
Featured White Papers:

Extraordinary Customer Service
Is Your Customer a Satisfied Customer? Learn the Best Practices For Improving the Customer Experience. >>

Search Engine Optimization and Pay-Per-Click: A Holistic Approach
Learn how pay-per-click (PPC) and natural search engine optimization (SEO) can work hand in hand to help your business better connect with new customers. >>

12 SEO Campaign Killers
Learn what not to do when launching a Search Engine Optimization (SEO) campaign to attract more visitors, leads and sales. >>

Social Media Marketing: 12 Essential Tips for Success
Learn how to effectively engage customer communities with a new, social marketing mix. >>
Featured Magazines:

Successful Promotions
Shows you how effective imprinted promotional items can be for any kind of campaign. >>

Featured Research
- Search Marketing Benchmark Guide 2008
All new practical, fact-based search marketing data on what works and what doesn’t - essential for search marketing (PPC & SEO) budget planning.