Search BizReport
News by Topic
Marketing
- Advertising
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
Beyond Marketing
BizReport : Search Marketing : February 26, 2008
Yahoo opens up search platform
Website owners will soon be able to inject more information into their search results, as Yahoo plans to open up its search platform.
The days of plain text search results on Yahoo are coming to an end. Website owners will soon be able to create eye-catching results by injecting such elements as images, reviews and deep links using Yahoo's API.
Internet users who use a Yahoo Search plug-in created by a website owner will see enhanced listings when the publisher's site is returned in Yahoo search results.
The use of plug-ins won’t interfere with the order in which search results are presented, confirms Amit Kumar, director of product management for Yahoo Search. "This is not a paid relationship; it's all about relevance," he said.
However, for publishers who enhance their search listing to better direct and inform searchers to the most relevant information, the rise in click-through rates will, in turn, increase relevancy and improve search ranking.
Publishers who will be offering plug-ins at launch later this year include Yelp, the CondeNet network and BabyCenter.
Tags: API, open platform, search marketing, Yahoo
Subscribe to BizReport
Please enter your e-mail here:
Latest Headlines
- ExactTarget: Get email addresses while consumers shop
- A new use for online ads: Calculations
- OPA releases new ad units
- EA offers gaming ad advice
- Jivox adds map-targeting and creation tools to ad suite
- Ads for cheaper mobile plans?
- MerchantCircle offers city-centric coupons
- Catalyst: Googlers like Bing but won't remain loyal
Featured White Papers:

Social Media Marketing: 12 Essential Tips for Success
Learn how to effectively engage customer communities with a new, social marketing mix. >>
Featured Magazines:
Featured Research
- NEW! B-to-B Lead Generation Handbook
Special $200.00 discount for BizReport readers only!
Improve your results and the quality of your leads - download the full report right now.
Featured Financing Solution
- Small Business Loans Vs, Business Cash Advance
How can merchants access working capital quickly? A business cash advance offers small business owners fast financing based on credit card sales volume without the hassles normally associated with business bank loans or equipment leasing.