Get our RSS feed
Search BizReport
News by Topic
Marketing
- Advertising
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
Beyond Marketing
BizReport : Search Marketing : February 29, 2008
Yahoo: Minimum bid price changes
The minimum bid price for search ads on Yahoo is changing, according to a recent post on their Search Marketing blog.
By using comparisons with auction houses such as eBay and Sotheby’s, the Yahoo Search Marketing team recently posted an explanation of an update to the way in which they will set minimum bids on some keywords.
Instead of all minimum bids being fixed at $0.10, they will be set based on ad relevance, the number of bidders and bid amounts. While this could lead to higher minimum bids, it could also lead to bids below $0.10.
The minimum bid update brings Yahoo more in line with Google who introduced similar changes in 2005. A point of difference is that Yahoo will notify advertisers when their bids are about to fall below the minimum bid, and give them a day or so to make any changes.
Yahoo’s Search Marketing blog post also gives advice on how best to prepare for the upcoming changes, including getting to know keywords and their value, improving ad quality and learning about updates to the account interface.
Tags: keywords, minimum bid, search marketing, Yahoo
Subscribe to BizReport
Please enter your e-mail here:
Latest Headlines
- ExactTarget: Get email addresses while consumers shop
- A new use for online ads: Calculations
- OPA releases new ad units
- EA offers gaming ad advice
- Jivox adds map-targeting and creation tools to ad suite
- Ads for cheaper mobile plans?
- MerchantCircle offers city-centric coupons
- Catalyst: Googlers like Bing but won't remain loyal
Featured White Papers:
Social Media Marketing: 12 Essential Tips for Success
Learn how to effectively engage customer communities with a new, social marketing mix. >>
Featured Magazines:
Featured Research
- NEW! B-to-B Lead Generation Handbook
Special $200.00 discount for BizReport readers only!
Improve your results and the quality of your leads - download the full report right now.
Featured Financing Solution
- Small Business Loans Vs, Business Cash Advance
How can merchants access working capital quickly? A business cash advance offers small business owners fast financing based on credit card sales volume without the hassles normally associated with business bank loans or equipment leasing.