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BizReport : Domain Names : February 11, 2008


What price the letter "s"?

Over a million dollars if you consider the price paid by a travel community website for the plural of their existing domain name.

by Helen Leggatt

One of the U.K.'s leading travel community websites, www.cruise.co.uk, has forked out just over $1 million to purchase www.cruises.co.uk. The purchase, from German travel company Nees Reisen, is a record-breaking domain name deal in Britain.

The main purpose of the new site will be to focus on social networking, indicated Seamus Conlon, MD of www.cruise.co.uk. The number of first-time cruisers is rising, with the number of Britons taking a cruise in 2007 increasing 11 percent to 1.35 million. Those new travellers will search the Internet for real and unedited cruise reviews and that is exactly what www.cruises.co.uk will provide.

"Unlike normal package holidays, where people have been going to the same places and doing the same things for years, cruising is still a great unknown for a large percentage of our potential market," said Conlon.

"These people may not have friends or colleagues who have cruised, so they don't have a reference point - someone who can give their personal recommendation."

Top five highest prices for .co.uk domain names

1. cruises.co.uk - $1,090,205 - purchased January 2008, by www.cruise.co.uk
2. recycle.co.uk - $292,057 - purchased October 2007
3. ink.co.uk - $254,094 - purchased 2007
4. mobile.co.uk - $233,650 - purchased 2007
5. taste.co.uk - $214,179 - purchased 1997

World's most expensive domain names

1. sex.com - $12 million - purchased 2005
2. porn.com - $9.5 million - purchased 2007
3. business.com - $7.5 million - purchased 1999
4. diamond.com - $7.5 million - purchased 2006
5. beer.com - $7 million - purchased 1999

Tags: domain name, social network, travel community, travel industry, user reviews










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