Get our RSS feed
Search BizReport
News by Topic
Marketing
- Advertising
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
Beyond Marketing
BizReport : Research : February 12, 2008
What do consumers want from a website?
With more eyeballs than ever trained on the Internet, website owners need to ensure they’re giving consumers the experience they’re after. Forrester Research recently released findings from a recent survey which asked consumers what they expect on a website.
Over 5,000 consumers participated in Forrester Research’s recent research which asked what content and functionality consumers would most like to see on websites from four industries: consumer electronics (CE), travel, banking and media.
Top of consumer lists was user ratings/reviews, with 64 percent requesting this content. In second place were coupons and special offers with 61 percent and in third product or price comparison tools with 59 percent.
Other popular features were customer testimonials (49 percent), product videos (44 percent) and the ability to subscribe to email or RSS alerts (39 percent).
While games, quizzes and content generation are popular among the Gen Y population, they aren’t top of consumer wish lists. Most, across all age groups, agreed that the ease of use of a site remains a top priority.
Tags: site functionality, user reviews, user-generated content
Subscribe to BizReport
Latest Headlines
- Keynote Systems: Mobile websites need improvement
- More ad opportunities via Google
- Yahoo Web Analytics tool launched
- IAB: Online ad spend up 15% so far
- Report: Local search, mobile search important to consumers
- Federated Media launches overhauled self-serve ad platform
- ZenithOptimedia revises global ad spend down... again
- Engaged online video viewers not averse to advertising
Featured White Papers:
12 SEO Campaign Killers
Learn what not to do when launching a Search Engine Optimization (SEO) campaign to attract more visitors, leads and sales. >>
Social Media Marketing: 12 Essential Tips for Success
Learn how to effectively engage customer communities with a new, social marketing mix. >>
Featured Magazines:
Featured Research
- NEW! B-to-B Lead Generation Handbook
Special $200.00 discount for BizReport readers only!
Improve your results and the quality of your leads - download the full report right now.
Comments
The Website made possible the measurement of sales in market share. Advertising budget will most likely end up in your local paid-circulation newspaper. Good design of website should be catch more consumers.
Posted by: Lotte C. Banez on March 26, 2008 05:28