WeeWorld allows teens to choose their ads

Teens are an increasingly important demographic for advertisers to consider. According to some reports, teens are some of the greatest influencers, helping parents choose everything from cars to computers. One website allows teens to choose their own advertising, so that the ads displayed on their social networking pages are a reflection of their likes.

by Kristina Knight

This is another way that teens are likely to become even greater influencers.

The WeeWorld platform is an avatar-based social networking space geared toward teens. Users first create a WeeMee avatar and from there connect with friends, create their own WeeMee rooms, play games, send and receive messages and much more. The social platform recently joined the GoFish Advertising Network, allowing advertisers access to the teens on the platform.

Lauren Bigelow, General Manager of WeeWorld said, "Our partnership with GoFish will help advertisers connect directly with young adults through branded animated backgrounds, premium assets and more. GoFish advertisers will be able to engage our growing teen audience in a meaningful, immersive environment as users seek out branded assets to create a channel for their own self-expression."

On average WeeWorld users spend 10 minutes on-site each visit. That is more than 40% longer than users spend on similar social networking sites.

Marketers can utilize Flash animations, graphical display ads, backgrounds and specialized games, sponsorships and branded assets (WeeMee clothing, furnishings and electronics) to reach the teen consumers. Syndicated video content can also be distributed through the network.